BARCELONA, Spain, June 27, 2015 /PRNewswire/ --
#FASHIONMEETSFOOD: A Dialogue between Fashion and Food
In an initiative led by the Michelin-star Torres Twins Chefs, International Art Director Tamu McPherson and the Cluster Gourmet de Catalunya
Fashion and food require a creative process based in inspiration. Throughout this summer, La Roca Village is combining these two worlds to create a sophisticated confluence of inspirations,capable of inspiring the senses. The best selection of fashion brands will combine with the highest quality gourmet Catalan food, providing the visitor with a unique shopping experience and a perfect day's excursion this summer.
(Logo: http://photos.prnewswire.com/prnh/20150417/739943)
(Photo: http://photos.prnewswire.com/prnh/20150626/226000)
The new campaign was presented by the award-winning chefs the Torres Twins- Javier and Sergio Torres - who have been a fundamental part of the discovery of a dialogue between fashion and food, through a creative exchange with photographer and ArtDirector Tamu McPherson.
The textures, colours and shapes of 10 recipes created by the Torres Twins have served to inspire Tamu, who has created a series of photographs of 10 fashion looks that will remain on La Roca Village's digital platforms during the coming months. This collaboration was presented yesterday before our guests and ended with a challenge: the Torres Twins created live a Royal with milk, almonds and fig leaves, a dish made exclusively for La Roca Village and inspired by McPherson's style during the event. Javier and Sergio Torres talked about how interesting it was getting involved in this project, "joining together these two similar worlds which both find in inspiration their union bond."
La Roca Village will continue this fashion-food dialogue until 30th August, before transforming itself into a showcase of the best of made in Catalonia, focussing on food and putting the best in class of Catalan gourmet in the reach of a highly sophisticated international public constantly in search of the exquisite and the exclusive. During the coming months, visitors to the village will be able to experience the authentic taste of Catalonia through the Catalonia Gourmet Market, a unique space located in the plaza of the Lobby Cafe, catered by the Cluster Gourmet de Catalunya. The gourmet market will feature a selection of exclusive gastronomic souvenirs of the best gourmet Catalan products, which the thousands of visitors to La Roca Village we expect this summer, of which it is estimated 60% are international, can purchase and enjoy at home.
Amongst the more than 130 boutiques of both the best national and international brands, the best of Catalan gourmet will be presented: from the mythical nougats of Torrons Vicens, to the yogurts of El Pastoret de la Segarra, Juve i Camps cava, the cocas of Perafita, oils from Dama de Elaia and Serra Ferran, cheeses from Betara and sausages from Mas Gourmets and Embotits Salgot. The eight restaurants that comprise La Roca Village's gastronomic offering also join the gastro experience, which the visitors will experience through drink kiosks that will serve organic juices, ice creams and cocktails, creating an authentic gastronomic route throughout the length of the village
Notes to Editors
Download the event images at this link: http://bit.ly/1eq3nME
Hashtag: #WhereFashionMeetsFood
About the Torres Twins- The calling to cook for Javier and Sergio Torres came when they were eight years old, from the hand of their grandmother, Catalina. Born in Barcelona in 1970, they began studying and practicing cooking early in the restaurants Reno in Barcelona and el Girasol in Alicante, two icons of high Spanish cuisine. The Torres Twins became capable of demanding the very best from their teachers and their curriculum placed them amongst the best chefs in the world. In 2008, the Torres Twins were able to realise a dream they had pursued since they were little. After demonstrating that their individual experiences complemented each other's, they joined forces with the hotel chain Melia to open, on the 24th floor of the ME hotel in Barcelona (actually Melia Barcelona Sky), their own restaurant in the city of their birth. Its name, Doscielos (two skies), refers to what their grandmother called them as children. With work and love, and as a kitchen of intensely high taste and in constant evolution due to its magisterial command of new techniques, applied with special sensitivity to exceptional raw ingredients with an abundance of seasonal products and vegetables of all kinds, Doscielos has created great excitement, winning the award for Best Restaurant of the Year in the National Gastronomy Awards of la Academia Catalana, and above all, a Michelin Star, which the twins accepted with pride in December of 2010. http://www.hermanostorres.info
About Tamu McPherson.- Photographer, digital influencer, Creative Director and content creator of All the Pretty Birds, a web project that the Jamaican fashion expert put into place in 2008. She lives in Milan and actually works as the Creative Director of Out There, a creative agency with international reach. In 2006 she began to take photographs of street style for Glamour.it and has worked for Vogue, Elle Italia, Grazia.it in addition to collaborating in publications like Glamour US, Harper's Bazaar, Metro and Refiner29. http://www.alltheprettybirds.com
Aboutthe Cluster Gourmet de Catalunya.- El Cluster Gourmet de Catalunya brings together businesses, institutions, and other agents of the gourmet food sector of Catalonia and works to promote competition and growth in this area. Through its brand Catalonia Gourmet, it has positioned itself as a leader in its sector. Catalonia Gourmet is a selection of the best gourmet products from Catalonia: dairy products, oils, wines, cavas, meats, chocolates, biscuits and sweets. A selected range of products with strong values of tradition, craftsmanship, quality, innovation and exclusivity. http://www.cataloniagourmet.cat
About La Roca Village.- La Roca Village is one of the new European villages in The Village Collection by Value Retail. The Village offers an exclusive experience of luxury outlet shopping, with 140 boutiques of the best and highest quality European and International brands, with an interesting selection of fashion and objects for the home. Its boutiques, scattered along a luxurious open-air boulevard, create a unique shopping experience. Missoni, Aristocrazy, Liu Jo, Pinko, Twin-Set, Castaner, Bow-Tie, Carolina Herrera Company Store, Vilebrequin, Purificación Garcia or G-Star RAW footwear, Burberry, Coach, Hackett, Loewe, Michael Kors, Ralph Lauren, Swarovski, Zegna are only some of the most prestigious stores that have transformed the village into an essential shopping destination for lovers of fashion and style. In addition to discounts of up to 60% of original prices, La Roca Village hosts a number of restaurants and cafes, and offers a careful selection of services. With personal shoppers, hands free shopping, La Roca Village Lounge, Tourist Information Centres and the practical Shopping Express®, a luxury bus that operates from Barcelona to the Village daily, the Village has converted itself into an essential shopping destination for visitors searching for a unique shopping experience and a nice day out.
About The Village Collection by Value Retail - The Village Collection is a unique outlet shopping concept created by Value Retail, the only company specialising exclusively in the development and management of luxury outlet shopping destinations. The Villages host the biggest and best luxury fashion and lifestyle brands, offering discounts of up to 60%, and sometimes even more, of the original sale price throughout the entire year. Situated very close to some of the most interesting and exciting European cities - London, Dublin, Paris, Madrid, Barcelona, Bologna, Milan, Brussels, Antwerp, Cologne, Frankfurt, Munich, and in China, Suzhou - the villages are defined by their exceptional style and service, impeccable hospitality, a calendar of events of interest and excellent value for money. Value Retail China, a subsidiary of Value Retail, opened its first Village in May 2014, Suzhou Village, located in the historic Suzhou. The second village, Shanghai Village, will be located in the Shanghai International Tourism and Resort Zone (SITRZ), which includes the Shanghai Disneyland Resort - it will open in Spring 2016.
http://www.LaRocaVillage.com - #fashionmeetsfood - @larocavillage
