Leju to Launch "Weixin Home Promotion"

Mobile-based marketing solution to cover thousands of real estate projects across China
2014-06-20 19:09 1135

BEIJING, June 20, 2014 /PRNewswire/ -- Leju Holdings Limited ("Leju" or the "Company") (NYSE: LEJU), a leading online-to-offline ("O2O") real estate services provider in China, announced that on June 28, 2014 it will launch its inaugural "Weixin Home Promotion," a month-long event in cooperation with Tencent Holdings Limited's (HKG: 0700) Weixin, a leading mobile social communication platform in China.

The "Weixin Home Promotion" aims to provide homebuyers with a new channel for home purchases through Weixin, while offering real estate developers a powerful mobile-based marketing solution. Leju will work with developers across China to offer exciting prize packages, or "Red Envelopes," valued at nearly $15 million in all, including cash prizes for home purchases, renovations and decorations, home appliances, and gift certificates. Homebuyers will have the opportunity to claim these "Red Envelopes" by following any of the official Leju-operated Weixin public accounts, or "Weixin Sales Centers," which have been set up for the thousands of real estate projects participating in the promotion.

"We are pleased to offer China's homebuyers and real estate developers the real estate e-commerce industry's first nationwide promotion based on the Weixin mobile platform," said Mr. Geoffrey He, CEO of Leju. "We have worked closely on product development with our strategic partner Tencent since signing our cooperation agreement in March, the result of which is this exciting new mobile product. We have established over 16,000 Weixin Sales Centers for real estate projects in close to 100 cities in China. We believe these Weixin Sales Centers offer effective and convenient tools to provide homebuyers with easy access to all of Leju's online and offline services through their mobile devices. The Weixin Sales Centers will also serve as additional marketing channels for developers and will facilitate direct interactions with homebuyers. We believe the launch of the 'Weixin Home Promotion' will demonstrate the tremendous marketing potential of the Weixin mobile platform."

Mr. He added, "Leju is a leading services provider of innovative e-commerce products for China's real estate industry. The launch of the Weixin Sales Centers is another exciting development in our overall mobile strategy. In addition to the more than 30,000 Weibo Sales Centers that we currently operate, the Weixin Sales Centers further enhance Leju's mobile marketing products. We are proud to offer our clients and China's home buyers the most comprehensive product solutions to meet their needs."

About Leju

Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services. Leju's integrated online platform comprises various mobile applications along with local websites covering more than 250 cities, enhanced by complementary offline services to facilitate residential property transactions. In addition to the Company's own websites, Leju operates the real estate and home furnishing websites of leading internet companies such as SINA Corporation and Baidu Inc., and maintains a strategic partnership with Tencent Holdings Limited. For more information about Leju, please visit

Safe Harbor: Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Leju may also make written or oral forward-looking statements in its reports filed or furnished with the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Leju's beliefs and expectations, are forward-looking statements that involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained, either expressly or impliedly, in any of the forward-looking statements. Such factors include, but are not limited to, fluctuations in China's real estate market; the highly regulated nature of, and government measures affecting, the real estate and internet industries in China; Leju's ability to compete successfully against current and future competitors; its ability to continue to develop and expand its content, service offerings and features, and to develop or incorporate the technologies that support them; its limited operating history and lack of experience as a stand-alone public company, given its recent carve-out from E-House and prior reliance on E-House for various corporate services; its reliance on SINA, Baidu and others with which it has developed, or may develop in the future, strategic partnerships; substantial revenue contribution from a limited number of real estate markets; complexities resulting from its ongoing relationships with E-House, due to E-House's controlling interest in Leju; and relevant government policies and regulations relating to the corporate structure, business and industry of Leju. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For investor and media inquiries please contact:

In China:

Melody Liu
Leju Holdings Limited
Phone: +86 (10) 5895-1062

Mr. Derek Mitchell
Ogilvy Financial, Beijing
Phone: +86 (10) 8520-3073

In the United States:

Mr. Justin Knapp
Ogilvy Financial, U.S.
Phone: +1 (616) 551-9714

Source: Leju Holdings Limited