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Lightscape Technologies Commences First LED Advertising Screen Installation in Hong Kong

2008-04-01 23:17 628

HONG KONG, April 1, 2008 /Xinhua-PRNewswire/ -- Lightscape Technologies Inc. (OTC Bulletin Board: LTSC), a provider of large scale LED screens and installations, LED lighting design solutions, and advanced lighting products, today announced that it has commenced its first installation of a large scale LED advertising screen in Hong Kong.

The LED screen is being installed in the main footbridge connected to the Hong Kong Convention and Exhibition Centre ("HKCEC") under an agreement with Polytown Company Limited, a subsidiary of the New World Group. Lightscape will pay a fixed rental fee and earn all of the revenue generated from advertising sales. Targeted advertisers include exhibitors participating in events held at the Hong Kong Convention and Exhibition Centre, as well as proximate restaurants and retail establishments.

Bondy Tan, President and CEO of Lightscape Technologies commented, "We are pleased to launch our LED advertising screen business in Hong Kong. This newest business segment for Lightscape leverages our expertise in large scale LED screen installations to capitalize on the strong and growing demand for out-of-home advertising in Hong Kong and China. Lightscape's entry into the LED advertising screen business further enhances our ability to generate recurring revenues."

The LED screen will be approximately 4.1 square meters in size (approximately 44.1 square feet). The installation will include Lightscape's proprietary Multimedia and Video Control System software. This system consists of PC-based software and LED controlled hardware which enables the authoring, control and playback of the advertising content displayed on the LED screen.

The location of the LED screen is the busy foot-traffic hub linking the HKCEC to the New World Renaissance Hotel, the Hong Kong subway system and other major commercial areas of central Hong Kong.

Installation of the LED screen is scheduled to be completed by the end of April.

About Lightscape Technologies

Lightscape Technologies Inc. (OTC Bulletin Board: LTSC) delivers innovative lighting design solutions and advanced lighting products. The company designs, markets and sells large scale LED screens and LED-based lighting systems, operates LED advertising screens, and provides LED screen rentals. Through a joint venture agreement, Lightscape Technologies is building an LED-based outdoor advertising network in China focused on mega-sized LED screens in prime locations. Lightscape Technologies also manufactures and sells HID (High-Intensity Discharge) lighting products and Ultra High-Pressure Mercury Lamps. Lightscape Technologies is headquartered in Hong Kong, and the company has offices in Singapore, China and Macau. For additional information, please visit http://www.lightscapetech.com.hk.

Cautionary Disclaimer - Forward-Looking Statements

This news release contains "forward-looking statements", as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities Exchange Act of 1934, as amended. Such forward-looking statements include, among others, the estimation, expectation and/or claim, as applicable, that: Lightscape expects to complete the installation of a 4.1 square meter LED screen in the main footbridge connected to the Hong Kong Convention and Exhibition Centre by the end of April 2008; Lightscape is targeting and intends to recruit advertisers to display their advertising content on the LED screen, including exhibitors participating in events held at the Hong Kong Convention and Exhibition Centre, as well as proximate restaurants and retail establishments; Lightscape will pay Polytown Company Limited a rental fee and earn all of the revenue generated from the potential advertising sales; and Lightscape expects to generate recurring revenues from its LED advertising screen business. Actual results could differ from those projected in any forward-looking statements due to a variety of risks, uncertainties and other factors, including, but not limited to, delays in the supply of LED screen modules and other hardware; Lightscape's ability to attract advertisers to display advertising content on its LED screens; risks of downturns in economic conditions generally and in Hong Kong specifically; competition with larger companies; and the availability of timely financing. These forward-looking statements are made as of the date of this news release and the company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance those beliefs, plans, expectations, or intentions will prove to be accurate. Investors should consider all of the information set forth herein and should also refer to the risk factors disclosed in the company's periodic reports filed from time-to-time with the Securities and Exchange Commission and available at http://www.sec.gov .

Source: Lightscape Technologies Inc.
Keywords: Advertising
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