SINGAPORE, Dec. 19, 2016 /PRNewswire/ -- On December 11, MINISO, a Japanese fast fashion designer brand held a three-day investment conference named "Hello! World MINISO -- Saiman Fund International Conference on Global Investment" in Singapore. Mr. Miyake Junya, the global co-founder and chief designer of MINISO and Mr. Ye Guofu, the global co-founder of MINISO, together with over 250 agents, potential agents and suppliers from more than 100 countries attended the grand conference.
Mr. Miyake Junya was present at the conference and gave a speech on the "MINISO model". He believes that MINISO's success owes to its powerful brand force. At the same time, Mr. Ye Guofu, co-founder of MINISO also addressed the conference, discussing the essence of a brand with competitiveness, which in his opinion is performing well in the field of "new retail". Ye defines "new retail" as: extreme product design, high cost performance and excellent shopping experience.
During the investment conference, a store visit was arranged for leading the guests to experience MINISO's powerful brand force. Guests were invited to visit five major MINISO stores in Singapore and one warehouse. At the end of the conference, Israel signed the strategic cooperation agreement with MINISO. Mr. Ye Guofu expressed at the signing ceremony that, MINISO has been "making consumers experience the happiness of shopping" since the first day it was established.
About MINISO:
Compared with other retail giants, MINISO is a relatively young brand. Having been established for less than three years, it has developed far quicker than other brands and was awarded the first place at the "Chinese Franchise 50" for two consecutive years. MINISO has opened more than 1,400 stores in over 40 countries and regions so far, becoming the most rapidly expanding retail brand in the world. In 2015, its global revenue reached RMB 5 billion, which is expected to exceed RMB 10 billion this year.
MINISO has responded positively to "the Belt and Road Initiative" of China and it hopes to further promote its global development after the Singapore investment conference. It is expected that by 2020, MINISO will transcend regional differences, opening 6,000 stores around the globe and delivering happiness to people throughout the world.
Contact:
Myra He
+86-20-3622-8788-8838
myra@minisohome.com
