SHANGHAI, China, Sept. 8 /Xinhua-PRNewswire/ -- Madhouse, China’s leading mobile ad network operator has recently announced a partnership with China’s leading research firm iResearch Consulting Group regarding mobile internet market research. The partnership’s goal is to help inform advertisers and investors about the latest trends in China’s mobile marketing sector with regular research reports and to encourage the uptake of mobile marketing services.
Earlier this year, Madhouse signed a three year exclusive agreement with iResearch Consulting Group to cooperate on mobile user behavioral studies, mobile media traffic monitoring, mobile ad tracking, and third-party mobile ad serving result verification.
“As the industry leader, we have the responsibility to share our learning with other industry players, particularly advertisers, in order to drive this new market together,” said Joshua Maa, Madhouse CEO, “iResearch Consulting Group is China’s leading research firm and has substantial experience in internet media and other new media. We hope to provide impactful research reports to provide advertisers and investors with a better understanding of China’s mobile marketing development.” According to the agreement, Madhouse is responsible for providing technical support and mobile media resources for mobile survey products, mobile internet monitoring, mobile ad tracking, and mobile internet user behavior data collection.
iResearch Consulting Group is responsible for the research analysis and data mining needed for providing independent research reports. iResearch will also evaluate and provide third-party results verification for Madhouse’s advertising clients.
“The first project we executed with Madhouse was the 2008 Mobile Internet User Research Report that we recently released,” said Henry Yang, President of iResearch Consulting Group, “Madhouse is recognized as the dominant leader in the industry among all other competitors thanks to its intelligent mobile ad serving technology and its massive mobile internet media coverage. iResearch is utilizing these resources to take the first and leading step in mobile internet research and producing high quality reports about this
high-growth media sector for our clients.”
About iResearch Consulting Group
iResearch Consulting Group is the first professional market research company in China that focuses on Internet media, E-commerce, Online games, wireless value-added and other new economic fields which relate to Internet industry. Offering market research and strategic consulting services to both new economic industry clients and traditional industry clients, we provide standard research reports and customized research of marketplace and consumer attitudes and behaviors. iResearch aims at being the leading research company in this Internet era-professional, accurate and independent.
About Madhouse Inc.
Madhouse is China’s largest and most intelligent mobile advertising network and is headquartered in Shanghai with offices in Beijing and Guangzhou. The Madhouse team consists of more than 170 professionals. The company offers three key services:
MadServing(TM): A highly intelligent, fully-automated, in-house system that serves targeted ads to mobile websites and client media while providing detailed performance reports.
MadNetwork(TM): Composed of over 1,100 major publisher sites, MadNetwork is China’s largest mobile advertising network and represents over 75% of total mobile internet traffic in China.
MadSolutions(TM): Innovative mobile marketing solutions and campaign management services such as mobile interactive messaging platforms, mobile website design and development, are tailored to maximize cross-media effectiveness and consumer interaction. Wireless applications include location-based SMS advertisements, bluecasting, and mobile 2-D barcode technology.
Madhouse is privately held and venture funded by TDF Capital, Gobi Ventures, and JAFCO Asia. Strategic investors include D2C Communications and Nokia.
For more information, visit Madhouse at http://www.madhouse.cn .
For more information, please contact:
Madhouse Inc.
Ms. Wendy Wang
Corporate Communications
Tel: +86-21-6115-9760
Fax: +86-21-6115-9755
Mobile: +86-136-0187-7094
Email: wendywang@madhouse-inc.com
Address: 706 Cloud Nine Plaza, 1118 Yan An West Road,
Shanghai PRC 200052
