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MediaBanc Joins the Media Monitors Group

BEIJING, Dec. 15, 2011 /PRNewswire-Asia/ -- The Media Monitors Group, Asia-Pacific’s largest media intelligence company and owned by Quadrant Private Equity, was pleased to announce this week two further acquisitions in Asia, MediaBanc and ChinaClipping, providing an even stronger base for the company to expand in the world’s most dynamic and fastest growing economies.

Media Monitors Group CEO John Croll said: "Our strategy of complementary expansion in the Asia-Pacific region along with continuous systems innovation and platform diversity is well served by these acquisitions. MediaBanc and ChinaClipping are two strong and dynamic businesses that expand our capabilities in key markets. This step will provide both our Asian and Australian clients with greater access to media information and analysis across every country in the region."

Media Banc is a leading media intelligence provider in South East Asia, operating in six countries with over 1,000 clients and 325 staff, and offering print, radio, television and internet monitoring, as well as quantitative media analysis. ChinaClipping is one of China’s leading monitoring agencies with offices in four cities, and with particular strength in working with public relations and advertising agencies.

"Bringing the skills and resources of these two companies into the Group will allow us to stay ahead of our clients’ media intelligence requirements in a dynamic media landscape, providing them with even better service and a more comprehensive range of products. These acquisitions add over 1,300 clients and a strong presence in Thailand, Taiwan, Indonesia, the Philippines and Vietnam as well as adding considerable market strength in our already established Asian markets of Mainland China, Hong Kong, Singapore and Malaysia," Mr. Croll said.

For further information contact:

Patrick Baume
T: +612 9318 4012
M: +61 409 326 011
E: Patrick.baume@mediamonitorsgroup.com
Tw: @mm_au

About MediaBanc

MediaBanc, a MSC status company, is the foremost media monitoring and media intelligence company in the Southeast Asian region, empowering its customers with insightful media information. It has more than 14 years of experience in the industry with operations strategically located in Kuala Lumpur, Johor Baru (servicing Singapore), Jakarta, Manila, Bangkok and Ho Chi Minh City. MediaBanc currently monitors over 50 radio stations, 80 television stations, 300 newspapers, 1,000 magazines and 25,000 online news and blogs covering approximately 500 million people in South East Asia. Visit MediaBanc at www.mediabanc.ws.

About ChinaClipping

China Clipping is a professional media monitoring company operating in Mainland China, Hong Kong, Taiwan since 2006, with more than 100 staff and over 300 clients across those markets. We rely on specialized human resources and information superiority, as well as advanced storage and search technology for all kinds of news monitoring development, newspaper clippings and provide customized media monitoring, media analysis and advertising monitoring services for clients.

About the Media Monitors Group

Owned by Quadrant Private Equity, the Media Monitors Group is the Asia-Pacific region’s leading media intelligence company, providing over 5,000 clients with media information and analysis 24/7/365 through our range of six brands across the region. The Media Monitors Group has more than 1,400 employees across 15 Asia-Pacific countries filtering information from over 10,000 print, radio and television media outlets and over 250 million online conversations per month. Our expert people, innovative technology, comprehensive coverage and rigorous research provides the tools and insight to allow our clients to manage media relationships effectively, track issues of interest across all media and analyse brands and industry developments. http://www.mediamonitorsgroup.com/

Source: The Media Monitors Group
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