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MediaTek Showcases Mobile Opportunities in Emerging Markets at The Mobile Show, Singapore

2013-04-23 16:00 1403

MediaTek keynote speech demonstrates how its rich multimedia and mobile internet experience provides value added solutions as a catalyst to mobile market

HSINCHU, , April 23, 2013 /PRNewswire/ -- MediaTek, a leading fabless semiconductor company for wireless communications and digital multimedia solutions, will deliver a keynote speech and an in-depth clinic session at The Mobile Show to share best practice and insights for developers and mobile manufacturers within the mobile ecosystem. The presentations will focus on seizing the strong growth opportunities for success in emerging markets through technology and partner cooperation. The Mobile Show, which takes place on the 24th and 25th of April at the Marina Bay Sands in Singapore, sees attendance from over 3,500 leading companies and spokespeople from the telecom industry all looking for the next growth opportunity in mobile.

The keynote speech will feature "How to grasp a fast-growing mobile business opportunity in emerging markets" highlighting the importance of emerging markets in current global smartphone trends. Andrew Chang, Corporate Vice President of MediaTek will outline how the latest technology, such as MediaTek's leading quad core smartphone solution, enables the mobile ecosystem to deliver the performance and features associated with premium mobile devices at greater value to partners, lowering barriers to entry and increasing choice for consumers. Andrew Chang will also share MediaTek's perspective on best practices to capitalize on the fast-growing mobile trend in the emerging markets.

Additionally, MediaTek will provide an in-depth clinic presentation to reveal how MediaTek enables mobile ecosystem and how MediaTek partners see great success in collaborating closely to create solutions tailored to local markets. Charles Wu, Program Manager for Mobile at Twitter will discuss the importance of high quality content delivery and creation across the mobile portfolio from feature phones to smart phones. Chunyan, GM, S.E. Asia for General Mobile will discuss local relevance with a long tail strategy as the key to success in driving Mobile VAS revenue in emerging markets. Arnie Chaudhuri , VP of Business Development & International Sales of MBounce will further highlight the need to work closely with partners to ensure rich multimedia content delivered at a speed and price that suits local market requirements.

"Emerging markets are expected to drive more than 60% of world economic growth in the next ten years and with this, consumers are demanding premium experiences on various affordable devices", noted Andrew Chang, "It's vital that we democratize mobile technology to allow emerging markets to receive next-generation technology across multiple platforms consistently. MediaTek's goal is to enable the ecosystem -- from developers, partners, device manufacturers to operators -- to continue to create innovative yet differentiated solutions that create a smarter experience for consumers everywhere."

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore, India, U.S., Japan, South Korea, Denmark, England, Sweden and Dubai. For more information, please visit MediaTek's website at www.mediatek.com.

Source: MediaTek Inc.
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