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BEIJING, Feb. 6, 2015 /PRNewswire/ -- Global brand, media and communications consultancy Millward Brown today announced a number of additions to its Greater China team, further expanding its expertise and capabilities in this key market.
Robert Fuchs joins as Head of Media and Digital for Greater China and North Asia, based in Shanghai. Fuchs, a seasoned professional with 20 years of experience in the region previously worked with leading agencies such as Mediacom, JWT, Leo Burnett, Grey and the Aegis group in diverse roles spanning business, client and innovation leadership, primarily in the advanced analytics area. This follows from the recent appointment of Agelica Hao as the Director of Media and Digital for the Beijing office. Agelica joins from Mediacom and brings more than 10 years of strategic media planning and account leadership experience, spanning both traditional and digital media.
Commenting on the appointments, Deepender Rana, Managing Director of Greater China said: "Millward Brown is the leader in helping clients to navigate the complex intersection of Channel, Brand and Creative to maximize ROI. Both Robert and Agelica bring great track records of helping clients succeed in the fast evolving digital world, and will sharpen our already strong Channel Optimization practice."
In another key appointment, Chirantan Ray has been promoted to the role of Managing Director, Shanghai office. Ray, previously Deputy MD, has held key client leadership roles at Millward Brown Shanghai, and has twice won the award of 'Best Client Service Team Leader' in the company's Africa, Middle East and Asia-Pacific region. Prior to joining Millward Brown, he held senior level insight roles in China, India and the USA.
Congratulating him on his appointment, Rana said: "Chirantan's promotion highlights the great depth of talent in our organization. He is a great role model for our emerging leaders who want to learn about creating meaningful impact for our client's businesses."
Finally, further strengthening the client leadership team, Nripen Peddibhotla (Peddi) will take over the newly created role of Head of Coca-Cola account for Greater China, based out of Shanghai. Peddi has had a long and distinguished career with Millward Brown and sister Kantar agencies for the last 18 years, including several client leadership roles.
Rana concluded, "As Chinese brands grow both locally and on the global stage, they look to partners who can help them drive success. Like our clients, we have an aggressive talent agenda in China and with the appointments of Robert, Agelica, Chirantan and Peddi we are delighted to be strengthening our organization with these experienced leaders."
About Millward Brown
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a neuroscience practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP's data investment management division. Learn more at www.millwardbrown.com.
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