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NIVS Expands Presence of 3G Duo System Mobile Phones to Hunan Province at Promotional Campaign Sponsored by China Telecom

HUIZHOU, China, Jan. 28 /PRNewswire-Asia/ -- NIVS IntelliMedia Technology Group, Inc., ("NIVS" or the "Company") (NYSE Amex: NIV), a consumer electronics company that designs, manufactures and sells intelligent audio and visual products, today announced that the Company has expanded the presence of its 3G Duo System mobile phones to Hunan Province at a promotional campaign sponsored by China Telecom.

The event was organized by China Telecom and its Hunan Province e-Surfing subsidiary, focused on the promotion of e-Surfing's new product offerings in Hunan Province. The event's primary purpose was to offer distributors and franchise outlets the opportunity to acquire the 3G products from China Telecom. NIVS' NE16 and NE20 mobile phones, previously purchased by China Telecom, were distributed to China Telecom's Hunan Province subsidiary.

The General Manager of China Telecom's End User Management, Mr. Daojie Ma, commented: "NIVS' 3G duo system provides the perfect solution over both CDMA and GSM networks, providing coverage within the different networks available in China and meets our mobile phone market development strategy. We are committed to expanding the 3G mobile phone market in China in conjunction with NIVS."

Mr. Tianfu Li, Chairman and CEO of NIVS, added: "We are grateful to have the opportunity to introduce our innovative and high quality products to various telecommunications service providers and we intend to support other promotional campaigns to ensure that our mobile phone products have a broad distribution throughout China."

It is expected that similar promotional campaigns will be held in other Chinese provinces throughout the first quarter of 2010.

About NIVS IntelliMedia Technology Group, Inc.

NIVS IntelliMedia Technology Group is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China's acoustic industry for three consecutive years, among numerous other awards. Ranked 43rd on Forbes' Top 100 Chinese Research and Development Companies, NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company's intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. These forward looking statements are often identified by the use of forward looking terminology such as "believes, expects" or similar expressions. Such forward looking statements involve known and unknown risks and uncertainties, including, but not limited to the Company's ability to effectively integrate the operations and management of acquisition targets; the Company's ability to timely deliver products; the Company's ability to timely develop and market new products; the Company's ability to continue to borrow and raise additional capital to fund its operations; the Company's ability to accurately forecast amounts of supplies needed to meet customer demand; exposure to market risk through sales in international markets; the market acceptance of the Company's products; exposure to product liability and defect claims; fluctuations in the availability of raw materials and components needed for the Company's products; protection of the Company's intellectual property rights; and changes in the laws of the PRC that affect the Company's operations. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including the discussed above and in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( http://www.sec.gov ). All forward-looking statements attributable the Company or to persons acting on its behalf are expressly qualified in their entirety by these factors other than as required under the securities laws. The Company does not assume an obligation to update these forward-looking statements.

For more information, please contact:

Company Contact:

Jason Wong

Vice President Investor Relations

Tel: +86-138-299-16919

Email: jason@nivsgroup.com

Investor Contact:

United States & Canada

BPC Financial Marketing

John Baldissera

Tel: +1-800-368-1217

Source: NIVS IntelliMedia Technology Group, Inc.
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