- Expanding brand presence in Hong Kong -
HUIZHOU, China, June 12 /PRNewswire-Asia/ -- NIVS IntelliMedia Technology Group, Inc., (NYSE Amex: NIV) ("NIVS" or "the Company"), an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products, today announced its cooperation with Good Century Holdings Limited ("Good Century") to establish a strong market presence for NIVS in Hong Kong.
Since 2004, Good Century has been a leading consumer electronics one-stop service agency in Hong Kong, providing marketing, promotion and distribution services for well-known global consumer electronics brands. Its services include market intelligence, product positioning, multi-faceted promotion tactics, sales strategy consulting and customer service. Good Century has established long-term relationships with leading consumer electronics brands such as Hyundai, Logitech, RCA, Creative, Thomson and Sandisk. Good Century’s wide sales and distribution network and explosive promotional activities have a proven track record of successfully launching new products into the forefront of the market.
Acting as the primary representative of the NIVS brand name in Hong Kong, Good Century will provide marketing and distribution services for NIVS’s LCDTV, stereo, DVD player and other high-end digital products. The added support from Good Century not only enables NIVS to establish a significantly stronger presence in Hong Kong, but also builds a solid foundation for increasingly expanding NIVS’s brand awareness and product lines in Hong Kong. Sales revenue from operations in Hong Kong are expected to reach 20 million Hong Kong dollars (approximately USD$2.6 million) during 2009.
"We are very pleased to be partnering with Good Century, the leader in the consumer electronics market in Hong Kong, and believe this will bring a significant surge to our brand recognition and market presence," says Mr. Tianfu Li, Chairman and CEO of NIVS. "Joining forces with Good Century echoes our marketing strategy of elevating NIVS’s brand both domestically and internationally by increasing sales promotion and expanding our distribution channels. We believe this alliance with Good Century will jump-start our market presence in Hong Kong, which is one of the most important consumer electronics markets in the world. It will also strengthen our competitiveness, increase our brand awareness, broaden our distribution and sales network and ultimately create more value for our customers as well as shareholders."
About NIVS IntelliMedia Technology Group, Inc.
NIVS IntelliMedia Technology Group is an integrated consumer electronics company that designs, manufactures, markets and sells intelligent audio and video products in China, Greater Asia, Europe, and North America. The NIVS brand has received "Most Popular Brand" distinction in China’s acoustic industry for three consecutive years, among numerous other awards. Ranked 43rd on Forbes’ Top 100 Chinese Research and Development Companies, NIVS has developed leading Chinese speech interactive technology, which forms a foundation for the Company’s intelligent audio and visual systems, including digital audio, LCD televisions, digital video broadcasting ("DVB") set-top boxes, peripherals and more.
Safe Harbor Statement
This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. These forward looking statements are often identified by the use of forward-looking terminology such as "believes, expects" or similar expressions. Such forward looking statements involve known and unknown risks and uncertainties, including, but not limited to the Company’s reliance on its major customers for a large portion of its net sales; the Company’s ability to develop and market new products; the Company’s ability to continue to borrow and raise additional capital to fund its operations; the Company’s ability to collect aging trade receivables and the effect of a growing doubtful account allowance; the Company’s ability to accurately forecast amounts of supplies needed to meet customer demand; exposure to market risk through sales in international markets; the market acceptance of the Company’s products; exposure to product liability and defect claims; fluctuations in the availability of raw materials and components needed for the Company’s products; protection of the Company’s intellectual property rights; changes in the laws of the PRC that affect the Company’s operations; development of a public trading market for the Company’s securities; and the cost of complying with current and future governmental regulations and the impact of any changes in the regulations on the Company’s operations. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including the discussed above and in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website (www.sec.gov). All forward-looking statements attributable the Company or to persons acting on its behalf are expressly qualified in their entirety by these factors other than as required under the securities laws. The Company does not assume a duty to update these forward-looking statements.
