National Policies Break Entry Barriers and Spur Opportunities in the ASEAN Healthcare Market, Finds Frost & Sullivan

ASEAN policies are bridging the healthcare sectors of countries together while protecting the interests of individual nations
Frost & Sullivan
2015-11-17 12:54 1936

KUALA LUMPUR, Malaysia, Nov. 17, 2015 /PRNewswire/ -- The opportunities provided by policies directed toward creating a single economic market are spurring the growth and diversification of healthcare in the Association of Southeast Asian Nations (ASEAN). Market potential will still remain unequal among countries as the decision to open up or protect the market lies with each member nation. Nevertheless, several policies are breaking down entry barriers and facilitating business across borders, thus reshaping the ASEAN healthcare market and allowing different stakeholders to thrive.

New analysis from Frost & Sullivan, Impact of Policies Shaping ASEAN Healthcare --  Outlook till 2020 (, finds that six crucial policies are impacting the healthcare industry in the ASEAN region:

  • ASEAN Economic Community
  • ASEAN Medical Device Directive
  • Universal Health Coverage -- Indonesia
  • E-Catalogue -- Indonesia
  • Medical Hub Aimed Policies -- Thailand
  • Companies Act 2015 -- Myanmar

"ASEAN nations are working together to raise the healthcare ecosystem covering manpower, registration, distribution and quality of healthcare services," said Frost & Sullivan Healthcare Research Analyst Philip Tay. "However, they are also cultivating their own specialty as either a hub for R&D or low-cost manufacturing."

Singapore is leading in terms of bio-pharma and pharmaceutical advancements, with Thailand aiming to enter the same avenue. Thai hospitals are expanding into Cambodia too. Indonesia has set up an online catalogue to cut down malpractices in tendering. Myanmar has removed trade sanctions, rapidly reforming company, investment and intellectual property laws in a bid to take advantage of ASEAN policies. Meanwhile, Vietnam has opened its doors to companies such as B. Braun ( and GlaxoSmithKline ( to build manufacturing facilities.

While countries in ASEAN are actively developing healthcare regulations, market protectionism, non-tariff trade barriers, geographic challenges as well as the lack of manpower and technology can limit progress. The emergence of policies and multiple initiatives designed by ten governments also make navigating the ASEAN healthcare market a complex task.

"Partnerships and joint ventures with distributors and even manufacturers are necessary to gain access to and grow in these protected markets," suggested Tay. "Public-private partnerships will enable the sharing of expertise and services, and establish a solid framework for healthcare in the region."

For complimentary access to more information on this research, please visit:

You can also listen to the Analyst Briefing on this topic via the link below. A one-time free registration is required or log-in with your existing BrightTALK account.

Impact of Policies Shaping ASEAN Healthcare -- Outlook till 2020 is a Market Insight that is part of the Advanced Medical Technologies ( Growth Partnership Service program. The research service analyses the policies impacting the healthcare market in ASEAN, evaluated following extensive interviews with market participants and opinion leaders. The study sheds light on current trends, market size, revenue forecast, and market drivers and restraints. The regional scope of this research service spans Brunei, Cambodia, Indonesia, Lao People's Democratic Republic, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organisation prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion

Join Us: Join our community

Subscribe: Newsletter on "the next big thing"

Register: Gain access to visionary innovation

Impact of Policies Shaping ASEAN Healthcare -- Outlook till 2020

Donna Jeremiah
Corporate Communications -- Asia Pacific
P: +61 (02) 8247 8927
F: +61 (02) 9252 8066

Carrie Low
Corporate Communications -- Asia Pacific
P: +603 6204 5910
F: +603 6201 7402

Melissa Tan
Corporate Communications -- Asia Pacific
P: +65 6890 0926
F: +65 6890 0999

Source: Frost & Sullivan
Related Links: