Over 21,000 Herbalife Independent Distributors witnessed the launch of new range of skin care products and Herbalife healthy active lifestyle branding and activities
SINGAPORE, May 22, 2014 /PRNewswire/ -- Herbalife, the leading global nutrition company, held its Asia Pacific Extravaganza 2014 at the Singapore Expo from 16 to 18 May. The three-day event, with over 21,000 Herbalife members in attendance is an annual event held by the company to update and train its Herbalife members in Asia Pacific on the latest nutrition products and business building initiatives by Herbalife leaders and nutrition experts.
This year, some of the Herbalife senior executives who attended the Asia Pacific Extravaganza include Herbalife Chairman and Chief Executive Officer Michael O. Johnson and President Des Walsh.
At the event, Herbalife launched its latest outer nutrition skin care line, Herbalife SKIN. Consisting of 10 products, the new range will be made available in selected markets across Asia Pacific starting from mid-June 2014, and will be rolled out progressively in the additional Asia Pacific markets by 2015.
In addition, participants at the Extravaganza also had a preview of Herbalife's new fitness-oriented brand, Herbalife24, which will extend the company's line-up of nutritional products as part of its commitment to promote healthy active lifestyle among its consumers.
In line with Herbalife's promotion of healthy active lifestyle among its independent distributors and consumers, it organized a series of high energy moments and fitness activities throughout the three-day event led by Samantha Clayton, Herbalife's Director of Worldwide Fitness Education.
William M. Rahn, senior vice president and managing director, Herbalife Asia Pacific, said, "Herbalife is a global nutrition company that has been operating for more than 30 years around the world. In addition to introducing new products, the Extravaganza is also a platform for us to train and remind our Herbalife members to uphold the highest ethics and quality standards, and ensure that they operate in full compliance with applicable laws and regulations."
"This emphasis on ethical business practices is critical to our future success in Asia Pacific. With the growing affluence of Asian consumers and greater emphasis on leading healthy active lifestyles, they are also more discerning with product quality and reputation of companies that they do business with. We believe that Herbalife -- with its comprehensive range of trusted products based on nutrition science - is well-placed to meet the expectations of these consumers. With the upcoming additions of Herbalife SKIN and Herbalife24 to our current range of products, we are confident that we will be the nutrition company of choice for consumers in Asia Pacific."
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