New Marketing Platform Announced by ROLEX and the Vienna Philharmonic Orchestra

Wiener Philharmoniker
2008-02-08 10:55 550

VIENNA, Austria and GENEVA, Switzerland, Feb. 8 /Xinhua-PRNewswire/ --

The Vienna Philharmonic Orchestra and ROLEX SA have announced a long-term partnership to start in 2009.

ROLEX, the leading brand for luxury watches, continues to expand its long history of achievement and innovation by being the first exclusive worldwide marketing partner of the Vienna Philharmonic Orchestra since the orchestra's inception in 1842.

ROLEX will be part of a new and unique communication platform in classical music, a concept developed by the Vienna Philharmonic Orchestra and its marketing agency, T.E.A.M. Marketing AG.

The partnership specifically includes worldwide television visibility before and after the broadcasts of the most well-known televised classical music concerts, the New Year's Concert and the Schonbrunn Concert. Furthermore, both partners will co-operate closely in their advertising and promotional campaigns.

"High-quality standards, achievement and innovation are values supported and represented by both ROLEX and the Vienna Philharmonic Orchestra. We are therefore pleased to welcome and present the prestigious brand ROLEX as our future marketing partner," said Dr. Clemens Hellsberg, Chairman of the Vienna Philharmonic Orchestra.

Mr. Patrick Heiniger, CEO of ROLEX SA, added, "This partnership and association with one of the world's most distinctive orchestras ideally complements our long tradition of supporting and promoting exceptional individuals, events and performances."

Vienna Philharmonic Orchestra

The Vienna Philharmonic Orchestra is a private association and was founded in 1842. It consists of members from the Vienna State Opera Orchestra. The orchestra has received numerous awards for its artistic achievements, including gold and platinum discs, national honours, and honorary memberships in many cultural institutions. Every year, the Vienna Philharmonic Orchestra gives 300 concerts at the Vienna State Opera and more than 100 additional concerts. It plays in Vienna, at the Salzburg and Lucerne Festivals as well as on worldwide concert tours, all under the special direction of the most famous conductors of our time.


ROLEX, the largest single luxury watch brand in the world, is headquartered in Geneva, Switzerland and was founded in 1905. The Company develops exclusive materials and processes to create watches of uncommon beauty and performance. All design and engineering functions are located in Geneva and ensure the highest levels of quality. Among the company's innovations are the first waterproof watch case and the first self-winding wristwatch. ROLEX was the first watchmaker to earn a chronometer certification for a wristwatch and holds the record for the greatest number of certified chronometer movements in the wristwatch category.

Source: Wiener Philharmoniker
Keywords: Food/Beverages
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