omniture
PR Newswire: news distribution, targeting and monitoring
Home Page > News Releases > Global
en_US

New Opportunities Emerge in Global PPE Market, Product Differentiation Crucial to Success

2014-10-08 19:50
https://photos.prnasia.com/prnvar/20141008/8521405836
--- Product differentiation at affordable pricing is the way forward

MOUNTAIN VIEW, California, Oct. 8, 2014 /PRNewswire/ -- As most personal protective equipment (PPE) markets in developed countries are mature, PPE manufacturers are targeting developing economies, taking into account, product and service differentiation that suits the specific needs of each market. Robust differentiation strategies are particularly important in developing economies, which look for unique products from global manufacturers, especially in segments such as above-the-neck protection. In segments like protective gloves and fall protection, developing economies expect manufacturers to compete mainly on price.

 Differentiation strategies are important in developing economies, which look for unique products from global manufacturers, especially in segments such as above-the-neck protection.
Differentiation strategies are important in developing economies, which look for unique products from global manufacturers, especially in segments such as above-the-neck protection.

New analysis from Frost & Sullivan, Is There a Need for PPE Product Differentiation for Developing Economies?, finds that Latin America (LATAM) ranked highest in PPE market revenues amongst developing economies in 2013, followed by China, Russia, Asia-Pacific, the Gulf Cooperation Council (GCC) and India. The study covers gas detectors, above-the-neck protection, protective gloves, respiratory protection, work wear and protective clothing, protective footwear and fall protection.

For complimentary access to more information on this research, please visit: http://bit.ly/1vHtaSU.

"Rising safety consciousness, greater end-user adherence to safety standards, and globalization of industrial sectors are key drivers for the PPE market in developing economies," said Frost & Sullivan Chemicals, Materials & Food Senior Research Analyst Aparna Balasubramanian. "While demand generated from increasing compliance rates, infrastructure growth, better awareness, and shifting manufacturing bases will drive PPE volume growth, price growth is expected to come from the rising market penetration of higher-priced products offered by global companies."

However, PPE manufacturers must overcome lax regulatory enforcement and dominance of private-labeled and generic local products in some developing economies to effectively tap the market.

"Ultimately, the success of any product differentiation strategy depends on whether the product aligns with customer requirements and expectations in the target market," concluded Balasubramanian. "Although key market expectations or product selection criteria are applicable worldwide, the order of importance of these criteria varies between developed and developing economies."

By entering developing economies, top PPE manufacturers can fuel global brand growth, take advantage of large untapped potential, and exploit the opportunity to meet needs for sophisticated products. Large PPE manufacturers have already invested in locations such as Russia, Central and Eastern Europe, GCC, Africa, LATAM and India. Their product differentiation strategy for each country varies to cover parameters including technological sophistication, product design, fashion and style, material and performance.

Is There a Need for PPE Product Differentiation for Developing Economies? is part of the Chemicals & Materials Growth Partnership Service program. Frost & Sullivan's related studies include: Personal Protective Equipment in Marine Transportation, Analysis of the Global Mining Industry PPE Market, Strategic Analysis of the North American Above-the-neck Personal Protective Equipment Market, and Analysis of the Americas Oil and Gas Personal Protective Equipment Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.

The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

Is There a Need for PPE Product Differentiation for Developing Economies?
NE63-39

Contact:
Ariel Brown
Corporate Communications – North America
P: +1 (210) 247.2481
F: +1 (210) 348.1003
E: ariel.brown@frost.com

Photo - http://photos.prnasia.com/prnh/20141008/8521405836

Source: Frost & Sullivan
Related Links:

Featured Video

Banking/Financial Service Recent Releases

Chemical Recent Releases

Construction/Building Recent Releases

Food/Beverages Recent Releases

Advanced Search
Search
  
  1. Products & Services
  2. News Releases
  3. Knowledge Center
  4. Journalists & Media
  5. Multimedia Theater
  6. Contact Us