Nutrastar Expands Premium Consumer Product Portfolio

2012-02-13 21:00 1034

HARBIN, China, February 13, 2012 /PRNewswire-Asia-FirstCall/ -- Nutrastar International Inc. (OTCBB: NUIN; "Nutrastar" or the "Company"), a leading China based producer and supplier of premium branded consumer products including commercially cultivated Cordyceps Militaris and functional health beverages, today announced that the Company has recently expanded its consumer product portfolio with the addition of an instant soluble powder version of their premium beverage.

Ms. Lianyun Han, Founder and Chief Executive Officer of Nutrastar commented, "We are excited to bring this instant soluble powder Cordyceps drink to market. Being a leading provider of premium Cordyceps consumer products, we must continue to innovate and find new ways to attract and meet the demands of Chinese consumers while growing both our top and bottom line. We believe this instant soluble powder version falls in line with our goals and will complement our existing high-margin, premium consumer product portfolio."

The new instant soluble powder Cordyceps drink dissolves quickly in either hot, tepid or cold water. The initial distribution plan for the new instant soluble powder drink product will be to the Company's existing high-end channels with new channels currently being developed.

The product has undergone multiple consumer trial tests in a variety of markets and has seen encouraging receptivity in the those markets. Moreover, the product received testing report certification for agro-product safety and environment quality in September 2011. The Company expects to officially launch the product in select Chinese cities by the second quarter of 2012.

About Nutrastar International Inc.

Nutrastar is a leading China based producer and supplier of premium branded consumer products including commercially cultivated Cordyceps Militaris, functional health beverages and organic and specialty food products. Cordyceps Militaris, our core product, is one of the most highly regarded herbal nutrients in Traditional Chinese Medicine. The Company is headquartered in Harbin, capital of Heilongjiang province, with 321 employees, including 21 in R&D and 140 in sales and marketing. The products of Nutrastar are sold throughout China via a direct and distribution network that covers more than 10 provinces. More information may be found at or e-mail:

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Safe Harbor Statement

This news release contains "forward-looking statements" relating to the business of Nutrastar International Inc., its subsidiaries and other affiliate companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Other than as required under the securities laws, the Company does not assume a duty to update any forward-looking statements to reflect events or circumstances after the date hereof.

For more information, please contact:

Investor Relations
Howard Gostfrand
American Capital Ventures
Tel: +1-305-918-7000

Source: Nutrastar International Inc.
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