Nutrastar Releases Television Media Campaign Promoting Functional Health Drink

HARBIN, China, Nov. 23, 2010 /PRNewswire-Asia/ -- Nutrastar International Inc. (OTC Bulletin Board: NUIN), a leading producer and supplier of premium branded Traditional Chinese Medicine ("TCM") consumer products, today announced that the Company has begun a television campaign in Jiangsu promoting its new "Ban Ke Chong Cao" branded functional health drink containing Chinese Golden Grass.

The 15 second commercial will be broadcast on two channels in Jiangsu province – Jiangsu Drama Channel and Jiangsu Variety Channel.  Jiangsu province has a population of approximately 80 million and is adjacent to Shanghai.  The television campaign will run for a total of 3 minutes and 15 seconds per day or approximately 92.5 minutes each month.

Ms. Lianyun Han, Founder and Chief Executive Officer of Nutrastar commented, "We are very proud to announce that we have begun our television marketing campaign in Jiangsu province. The commercial is geared towards our target demographic of the emerging affluent and middle class. We anticipate that this will aid in our efforts to promote our new functional health drink and to communicate the health benefits of Chinese Golden Grass. We will continue to update investors as we expand our distribution channels and introduce the drink to additional cities and provinces within China."

About Nutrastar International

Nutrastar is a China based leading producer and supplier of premium branded TCM consumer products including commercially cultivated Chinese Golden Grass ("Cordyceps Militaris") and functional health beverages. Cordyceps Militaris is one of the most highly regarded herbal nutrients in TCM. The Company believes it is the largest manufacturer of bioengineered Chinese Golden Grass in China, ranked by volume, according to China Market Monitoring Center (CMMC), accounting for approximately 19% market share in China. The Company is headquartered in Harbin, capital of Heilongjiang province, with 302 employees, 21 in R&D, and 132 in sales and marketing. The products of Nutrastar are sold throughout China via a direct and distribution network that covers more than 10 provinces. More information may be found at http://www.nutrastarintl.com or e-mail: ir@nutrastarintl.com.

Safe Harbor Statement

This news release contains "forward-looking statements" relating to the business of Nutrastar International Inc. and its subsidiary companies.  All statements, other than statements of historical fact included herein are "forward-looking statements" including statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts.  These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions.  These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks contained in reports filed by the Company with the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Other than as required under the securities laws, the Company does not assume a duty to update any forward-looking statements to reflect events or circumstances after the date hereof.