HONG KONG, April 16, 2014 /PRNewswire/ -- 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is pleased to announce that the first brand and product series launch for One Way Sport in the Greater China region has been recently held in Jinjiang.
This is the first product launch since the formation of the joint venture between the Group and One Way Sport Oy ("One Way Sport"). The event was themed "To Explore the Extreme" and products in the three major categories of skiing, cycling and outdoor sports were showcased.
One Way Sport is one of the global leading companies for Nordic and outdoor sports goods and has capabilities in design and marketing of high-performance technical apparel, premium-quality ski gear and carbon poles, footwear and accessories for consumers around the world. Currently, One Way Sport's sales and brand operations span 28 countries worldwide. As one of the most innovative and influential brands in Europe's outdoor sports market, One Way Sport has extensive product lines in outdoor sports, winter sports and professional cycling. Its products utilize the latest technology and world-leading design trends, enabling the brand to command an important and leading position in Europe's outdoor sports market.
Mr. Andreas Bennert, President and Chief Executive Officer of One Way Sport, said, "We are confident in One Way Sport's prospects in the Greater China market. Through cross-border and cross-cultural innovation, One Way Sport's entrance into China will fulfill the demand of many sports enthusiasts for top professional outdoor products. Looking ahead, One Way Sport will continue to leverage on its brand influence and capabilities in product research and development, design and innovation, to bring the best products across different outdoor sports to sports enthusiasts in the Greater China region."
Mr. Ding Wuhao, the President and Executive Director of 361 Degrees, said, "Adhering to its brand spirit, One Way Sport will commence its solid and ongoing strategic development plans in the Greater China market, in order to offer a comprehensive high-standard and high-quality product portfolio to more sports enthusiasts."
