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Perfect World Launched "Born to be King" Expansion Pack for "Legend of Martial Arts"

2007-12-28 18:00 888


BEIJING, Dec. 28 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd.

(Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced the launch of the brand new expansion pack, "Born to Be King" for "Legend of Martial Arts" on December 20, 2007. The release follows the highly successful July 2007 "Fairy from Wonderland" expansion pack release.

"Legend of Martial Arts" is the Company's second self-developed 3D MMORPG and has become highly popular among Chinese game players since its initial launch in September, 2006. Since then, it has also been licensed to seven countries and regions and has been launched under license in Taiwan. The Company believes "Born to Be King" will further improve the content of "Legend of Martial Arts" and enhance the user experience.

The new content in the release includes "Clan Base System", "Resource Gathering System", "Advanced Territory Battle System", and the online "Martial Arts Festival." The content is designed to provide game players with entertaining material in a comic atmosphere. The launch of "Born to Be King", which is the perfect mix of popular and unique features, interesting activities, and new rewards, again demonstrates the Company's commitment to effectively execute its core strategy with proprietary technology capabilities.

"'Legend of Martial Arts' is the first domestically-developed comic-style MMORPG," commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World. "It has received much attention in the domestic online game market and received multiple awards including 'Best Self-Developed Online Games' and 'Top 10 Most Anticipated Online Games by Game Players' by ChinaJoy in 2006, and 'Top 10 Most Popular Online Games in 2007' at the Internet Content and Entertainment Expo China 2007. We believe this release will significantly enhance the user experience and introduce further excitement and enjoyment through the new and unique content that we have developed."

About Perfect World Co., Ltd.

Perfect World Co., Ltd. (Nasdaq: PWRD) ("Perfect World" or the "Company") is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games designed to cater to changing customer preferences and market trends in China. The Company's current portfolio of self-developed 3D massively multiplayer online role playing games ("MMORPGs") consists of "Perfect World," "Legend of Martial Arts," "Perfect World II" and "Zhu Xian." The Company uses a time-based model for "Perfect World," and an item-based model for "Legend of Martial Arts," "Perfect World II" and "Zhu Xian." While most revenues are generated in China, the Company's games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For further information, please contact

Perfect World Co., Ltd.

Vivien Wang

Investor Relation Officer

Tel: +86-10-5885-1813

Fax: +86-10-5885-6899

Email: ir@pwrd.com

Christensen Investor Relations

Brett Rose

Tel: +1-480-614-3013

Fax: +1-480-614-3033

Email: brose@christensenir.com

Jung Chang

Tel: +852-2117-0861

Fax: +852-2117-0869

Email: jchang@christensenir.com

Source: Perfect World Co., Ltd.
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