omniture

Perfect World's 'Legend of Martial Arts' Launched Open Beta Testing in Taiwan Through Soft-World

2007-12-07 19:04 3239

-- Celebrities Wu Chun and Genie Chuo Help Promote the Event --

BEIJING, Dec. 7 /Xinhua-PRNewswire/ -- Perfect World Co., Ltd.

(Nasdaq: PWRD) ("Perfect World" or the "Company"), a leading online game developer and operator in China, today announced that "Legend of Martial Arts," the Company's light-hearted adventure game, was successfully launched in Taiwan on November 28, 2007 by Soft-World International Corp. (TSEC: 5478) ("Soft-World"), one of Taiwan's major online game operators. This marks the second online game that the Company has licensed to an operator in Taiwan. At Soft-World's press conference, executives of Soft-World and celebrities Mr. Wu Chun of Fahrenheit, one of Asia's most famous "pop" groups, and Ms. Genie Chuo, introduced the game to the media.

The Game's unique customized features, traditional Chinese theme, unique weapon design, cartoonized images, and interactive social networking left an unforgettable impression on the celebrities during the closed beta testing and played a vital role in convincing Soft-World of the potential of "Legend of Martial Arts" in Taiwan. Perfect World believes that the self-developed "Legend of Martial Arts" will provide an entirely new experience to Taiwan's online game players.

"We believe that 'Legend of Martial Arts' will be a great success in the Taiwan gaming market and we are very happy to be working with Perfect World on this project," said Mr. Chin-Po Wang, Chairman of Soft-World. "The first licensing agreement we entered with Perfect World was for 'Perfect World II,' which saw a record 80,000 peak concurrent users. The successful performance convinced us to introduce 'Legend of Martial Arts' to the Taiwan market. During the closed beta testing period for 'Legend of Martial Arts' in October 2007, the average concurrent users reached nearly 20,000, and we are very confident that 'Legend of Martial Arts' will become a success for us and for Perfect World in Taiwan after the launch of open beta testing."

"As 'Legend of Martial Arts' is our first self-developed light-hearted online game, I am pleased that it has been able to attract so much interest in Taiwan, and we are even more pleased to partner with such a reputable game operator as Soft-World," commented Mr. Michael Chi, Chairman and Chief Executive Officer of Perfect World. "The game has drawn a very strong following since its initial introduction in China. We believe that the joint efforts of Soft-world and Perfect World will provide a similarly unique 3D gaming experience to players in Taiwan and will become another successful milestone in our overseas licensing activities."

About Soft-World International Corporation

Soft-World International Corporation (TSEC: 5478) ("Soft-World") is one of the most successful online game operators in Taiwan. Soft-World has operated in Taiwan for over 20 years and has attained numerous achievements in the Greater China area. Soft-World's core business has diversified into developing, operating, distributing, marketing, and media/publishing. Soft-World creates self-developed games (both online and packaged) and licenses third party games, and features well-developed distribution channels, creative marketing teams, and a strong publishing department. Soft-World values its employees and their skills, resources, and experience. Soft-World currently has over 1,300 dedicated employees worldwide that help service its 16 million customers.

About Perfect World Co., Ltd.

Perfect World Co., Ltd. (Nasdaq: PWRD) ("Perfect World" or the "Company") is a leading online game developer and operator in China. Perfect World primarily develops three-dimensional ("3D") online games based on the proprietary Angelica 3D game engine and game development platform. The Company's strong technology and creative game design capabilities, combined with extensive local knowledge and experience, enable it to frequently and rapidly introduce popular games designed to cater to changing customer preferences and market trends in China. The Company's current portfolio of self-developed 3D massively multiplayer online role playing games ("MMORPGs") consists of "Perfect World," "Legend of Martial Arts," "Perfect World II" and "Zhu Xian." The Company uses a time-based model for "Perfect World," and an item-based model for "Legend of Martial Arts," "Perfect World II" and "Zhu Xian." While most revenues are generated in China, the Company's games have been licensed to leading game operators in more than ten countries and regions. The Company plans to continue to explore new and innovative business models and remains deeply committed to maximizing shareholder value over time.

Safe Harbor Statements

This press release contains forward-looking statements. These statements constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "future," "plans" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Potential risks and uncertainties include, but are not limited to, our limited operating history, our ability to protect our intellectual property rights, our ability to respond to competitive pressure, and changes of the regulatory environment in China. Further information regarding these and other risks is included in Perfect World's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. Perfect World does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For further information, please contact

Vivien Wang

Investor Relation Officer

Perfect World Co., Ltd.

Tel: +86-10-5885-1813

Fax: +86-10-5885-6899

Email: ir@pwrd.com

Brett Rose

Christensen Investor Relations

Tel: +1-480-614-3013

Fax: +1-480-614-3033

Email: brose@christensenir.com

Jung Chang

Christensen Investor Relations

Tel: +852-2117-0861

Fax: +852-2117-0869

Email: jchang@christensenir.com

Source: Perfect World Co., Ltd.
Related Stocks:
NASDAQ:PWRD
Keywords: Entertainment
collection