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SHANGHAI, March 18, 2016 /PRNewswire/ -- PureCircle, the world's leading producer and supplier of high quality stevia products, is proud to announce it will be appearing at the 20th Food Ingredients China (FIC), held at Shanghai National Exhibition and Convention Center from March 23-25, 2016. The company will be showcasing its newest innovation "Matrix Solutions".
After years of devoted research to unraveling the mysteries of the stevia leaf-from seed to final product, PureCircle is uniquely qualified to bring sweetener innovation to the marketplace.
Introducing "Matrix Solutions" - the next stevia innovation
PureCircle "Matrix Solutions" deliver great taste, pure and simple. These category-specific stevia solutions allow deeper sugar reductions without compromising taste -- preserving true flavor and superior mouthfeel.
Applications developed with Matrix Solutions have dramatic reductions in bitterness, astringency and off-notes. Because of a singular focus on understanding all parts of the stevia leaf and how they impact taste, this research helped identify the sensory contributions of different steviol glycosides and the combinations that would deliver superior taste in specific product categories.
The main benefits offered by PureCircle "Matrix Solutions" include a breakthrough in taste and speed to market. This is because it:
Born from PureCircle's highly successful Stevia 3.0™ platform, "Matrix Solutions" includes two core products, Sigma-T for Tea and Sigma-D for Dairy. Matrix Solutions category-specific products offer performance parity to sugar to achieve taste breakthroughs at deeper sugar reductions.
During FIC 2016, PureCircle will demonstrate how to achieve the different prototypes with "Matrix Solutions". This customizable approach helps to meet diverse demands for formulation optimization, provides cost savings and helps achieve greater calorie reduction.
To learn more about PureCircle's innovative, please visit the company's onsite booth, located at 51M40/51N41 Pavilion 5.1 H.
About Stevia
High purity stevia leaf extract is praised as the ideal source for a naturally sourced sweetener in the new century by the food and beverage industry. Stevia leaf extract comes from the stevia plant, is zero-calorie, tooth friendly and safe for diabetics. As a plant native to Paraguay, stevia is now grown on four continents. For hundreds of years, people around the world have been using the leaves of this little plant to add a sweet taste to foods and beverages. The indigenous people in South America even chewed the leaves for the sweet taste. Today, technology advancements with stevia have helped to improve the sweet taste of the extract for use in food and beverage products.
About PureCircle
PureCircle is the world's leading producer of high-purity stevia ingredients for the global food and beverage industry. The company is a driving force behind moving stevia from a niche ingredient to mainstream, global acceptance, and is changing the conversation around sweet. Its mission is to encourage healthier diets around the world through the supply of natural ingredients to the global food and beverage industry. Its vision is to lead the global expansion of stevia as the next mass volume, natural-origin sweetener. PureCircle has offices around the world with the global headquarters in Kuala Lumpur, Malaysia. It was incorporated into PureCircle Limited in 2007. PureCircle shares are listed on the main market of the London Stock Exchange and trade under the ticker symbol PURE. For more information, visit: www.purecircle.com.
