HONG KONG, May 30, 2013 /PRNewswire/ -- Retailers from across Asia Pacific are set to converge on Hong Kong next month to explore the opportunities and challenges inherent in today's more competitive and customer-centric retail environment. Retail Asia Expo 2013, being held from 4 to 6 June at the Hong Kong Convention and Exhibition Centre, is a unique Asia-focused exhibition and conference that highlights the best retail design and technology to help retailers delight customers, drive sales, increase efficiency and reduce costs.
Now in its fifth year, Retail Asia Expo is confirming its place as one of the most influential retail trade fairs in the region. More than 150 local and international suppliers will showcase their latest technologies and solutions at the fair in two distinct exhibitions: Retail Design & In-Store Marketing and Retail Technology. Running concurrently with the Omni-Channel Retailing Conference, the event also includes Asia's Top 10 Best Retail Design Projects, innovative installations to spotlight sensory branding and green retailing solutions, and a Gala Dinner at which the Hong Kong Retail Industry Trade Awards will be presented.
More than 8,000 retail professionals, including senior management, procurement specialists, IT directors, and designers, are expected to attend the three-day event.
Stuart Bailey, General Manager of Diversified Events HK Ltd., the organiser of Retail Asia Expo, said: "Remaining relevant in today's fast-changing retail environment demands that you know your customer and make every interaction part of a unified experience, whether in-store or online, via a mobile device or traditional catalogue or billboard. Retail Asia Expo 2013 is designed to give Asia's retailers access to the ideas, knowledge, tools and technologies they need to embrace these global trends and thrive in our fast-growing marketplaces."
Retail Asia Expo is supported by the Hong Kong Retail Management Association, The Asia Society of Visual Merchandisers, Retail Design Institute, Shenzhen Franchisee Association, and Hong Kong Wireless Technology Industry Association, as well as other influential associations and media.
Style & Substance: The Top 10 Best Retail Design Projects in Asia
A highlight of Retail Asia Expo 2013 will be the announcement of Perspective magazine's Top 10 Best Retail Design Projects. The winning designers will meet delegates and discuss the future of retail design at a reception at 4:00 pm on 5 June 2013. For more information and to reserve a seat, visit http://www.retailasiaexpo.com/en/event_top10.php.
"We have selected ten inspiring projects to showcase what can be achieved when bold retailers and the best Asian design talent come together. Each of these retail spaces expresses a unique concept that perfectly captures the brand's philosophy and style while engaging visitors in an ongoing conversation," explained Ms. Suzanne Miao, Editorial Director, Perspective Ltd.
New Experiences: Sensory Shopping and Augmented Reality
The Expo will also present many opportunities to experience new ways of connecting with customers. The Senses Generate Sales & Green Retailing Feature, for example, is an installation that demonstrates how retailers can transform their store environment using innovative environment-friendly elements. Three zones, Fashion, Cosmetic and Green, will showcase new ways to enhance shopper excitement and drive sales by engaging customers' five senses.
The Retail Asia Expo cocktail reception, held each evening after the Expo, is not only a valuable networking opportunity, but also a chance to see how cutting-edge Augmented Reality technologies are being used to win customers hearts. These exciting new applications, developed by Hong Kong company AR Video Technologies, overlay virtual images onto the real world and allow an unequalled level of interaction between people and brands, entertaining and delighting customers.
Exhibitors and Seminars
More than 150 local and international suppliers will showcase the latest retail design and technology solutions at Retail Asia Expo 2013. Exhibitors include ADT (security and alarm systems), Acelab (LED lighting), Dalziel & Pow (retail store branding, interiors and graphic design), RAK Ceramics (tiles and fine stonewear), and Sharp-Roxy (information display panels, video walls and media technology).
Many leading global suppliers will also discuss market trends and new technology and design solutions in a series of more than 30 seminars during the three-day Expo. Speakers will cover a range of topics such as security, supply chain solutions, retail design, interactive shopping, e-commerce, loyalty programmes and interactive devices.
Omni-Channel Conference: Consistent Messaging Across All Channels
Held alongside Retail Asia Expo, the Omni-Channel Conference will bring together more than 200 senior executives from across Asia Pacific and more than 50 expert speakers to share strategies and brand-specific case studies and discuss new technologies and tools. Attendees will learn how to deliver integrated and highly personalized shopping experiences to today's sophisticated and digitally empowered Asian consumer while maintaining a consistent brand image across multiple channels, ranging from physical stores to online and traditional media.
International speakers confirmed for the 2013 Omni-Channel Retailing Conference include:
For more information about the 5th Retail Asia Expo and 2nd Omni-Channel Retailing Conference, visit www.retailasiaexpo.com.
About Diversified Events
Diversified Events is a fast growing global business communications company headquartered in the United States. Our acclaimed international portfolio offers more than 60 face-to-face buying and selling opportunities and conference programs in Asia, Australia, Europe and North America. These serve a broad spectrum of selected markets, from food to fitness, healthcare, business management, construction, manufacturing, investments and franchising.
Media Contacts:
Alison Li
Marketing Executive
Tel: +852-3105-3961/ +852-9493-3292
Email: alison@retailasiaexpo.com
Ivy Lau
Marketing Manager
Tel: +852-3105-3975
Email: ivy@retailasiaexpo.com
