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Starwood Hotels & Resorts Celebrates the Opening of the Largest Customer Contact Centre in China and Announced Irresistible 'Hot' Deals

SHANGHAI, China, April 27 /PRNewswire-Asia/ -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today celebrated the opening of the largest dedicated hotel customer contact centre in China with the opening of its Customer Contact Centre in Guangzhou. In celebration of the opening of the Customer Contact Centre, Starwood announces the launch of a series of great deals in Mainland China from 8am on April 28 onwards. By calling up the Starwood China Customer Contact Centre at 4008688688, guests can be entitled to an attractive 'hot' rate from RMB288++ for their stay at any of Starwood Hotels in China across six celebrated brands: St. Regis, Le Meridien, Westin, Sheraton, Four Points by Sheraton and aloft.

(Photo: http://www.prnasia.com/sa/2009/04/27/200904271527.jpg )

(Logo: http://www.prnasia.com/sa/200807290935.jpg )

Located in the city of Guangzhou, this largest dedicated hotel customer centre in China is equipped with the latest state-of-the-art contact centre technologies and infrastructure to provide the best level of service and support to guests, customers and hotels.

"We are thrilled with the opening of this dedicated Starwood Customer Contact Centre in China," said Qian Jin, Senior Vice President of Operations, China & Taiwan, Starwood Hotels & Resorts. "With the rapid growth of Starwood hotels and resorts in this region, this Customer Contact Center enables us to provide personalized service for both business and leisure travelers as well as M.I.C.E. guests wherever they travel domestically, and globally."

Starwood Hotels & Resorts currently operates 8 Customer Contact Centres globally, 4 in North America, one in Europe and 3 in Asia Pacific including Guangzhou, Singapore and Tokyo.

++ plus 15% service charge. Terms and conditions apply.

Starwood Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Source: Starwood Hotels & Resorts Worldwide, Inc.
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