Samsung Heads Asia's Top 1000 Brands for Second Year

Haymarket Media Asia
2013-07-08 12:38 1016

Campaign Asia-Pacific launches Asia's Top 1000 Brands report 2013

HONG KONG, July 8, 2013 /PRNewswire/ -- Samsung has claimed the number one spot in the Campaign Asia-Pacific 2013 Asia's Top 1000 Brands report, the biggest and most influential survey of brand perception in the region.

Celebrating 10 years of the region's definitive brand study
Celebrating 10 years of the region's definitive brand study

It marks the second consecutive year that Samsung has clinched the lead, signalling that the brand has cemented its appeal among Asian consumers. Other brands to appear in the top five are Apple, Sony, Nestle, and Panasonic.

Now in its tenth year, the report is based on a survey by Campaign Asia-Pacific and global information and insights provider Nielsen. It targets consumers in 12 key markets across Asia-Pacific: Australia, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam.

The survey revealed that Samsung has gained ground over the past 12 months. It claimed top spot in eight of the 12 markets: Singapore, mainland China, India, South Korea, Hong Kong, Malaysia, Thailand and Indonesia. Last year Samsung was the top brand in five markets (South Korea, Hong Kong, Malaysia, Thailand and Indonesia).

Apple is the top brand in two markets -- Japan and Australia. Sony also takes the number one spot in two markets -- Vietnam and Taiwan.

Brand trends in 2013

Consumer electronic brands continue to dominate across the region, taking the top three spots in six markets. Notable exceptions were in Australia, mainland China and India, where Nestle ranked third; Indonesia and Vietnam, where it came second; and Taiwan, where Chanel fell in second place.

Overall, luxury brands did not enjoy the same level of positive movement as last year. The rankings of Chanel, Gucci and Prada remained unchanged.

Meanwhile, Dolce & Gabbana dropped 102 places, Armani moved down nine places, Hermes seven places, and Louis Vuitton six places. Notable movers up include Versace (moving up 30 spots), Ralph Lauren (moving up 15 spots), Bvlgari (moving up nine spots), Christian Dior (moving up five spots) and Burberry (moving up one spot).

More domestic brands are gaining prominence across the region. Nine of the top ten climbers this year were homegrown brands: 17 Tea (up 224 spots), Aeon (up 179 spots), Mizuno (up 167 spots), The Bank of Tokyo-Mitsubishi UFJ (up 164 spots), Saizeriya (up 163 spots), Sapporo (up 157 spots), Gusto (up 150 spots) Doutor (up 136 spots), Kuroneko Yamato (up 129 spots).

Media contact: David Blecken, Deputy Editor
Tel: +852-6012-9265

Source: Haymarket Media Asia