Senior Citizen Home Safety Association Hosts The 15th Anniversary Cocktail cum The Opening Ceremony of the 1stAsia Pacific eCare and Telecare Congress

HONG KONG, June 17, 2011 /PRNewswire-Asia/ -- To celebrate the 15^th anniversary, Senior Citizen Home Safety Association (SCHSA) held The 15^th Anniversary Cocktail cum The Opening Ceremony of the 1^st Asia Pacific eCare and Telecare Congress at Cyberport 3 in the afternoon of today. SCHSA was honored to have The Hon Mr. Henry TANG, GBM,GBS,JP,acting Chief Executive of the Hong Kong SAR, as the Guest of Honor, to officiate at the opening ceremony and witness the launch of new logos and the important milestone of shortening its Chinese name.

Other honorable guests included The Hon Mr. Albert CHENG, GBS, JP, the Founder cum Chairman of Executive Committee; The Hon Dr. Law Chi Kwong, SBS, JP, one of the founders of SCHSA; The Hon Mr. Peter Nip, the former Chairman of Executive Committee; The Hon Mr. KWOK Lit Tung, JP,the Chairman of Conference Committee of the 1^st Asia Pacific eCare and Telecare Congress; and The Hon Dr. Donald K. T. LI, JP, Steward of The Hong Kong Jockey Club, to join hands at the opening ceremony. There were more than 300 guests attended in this commemorative event.

To commemorate the special day of the 15^th anniversary of SCHSA,Mr. Albert CHENG showed the founding history and development of SCHSA through the display panels at the time tunnel. Guests witnessed the concentric concept and continuous innovation of SCHSA and its progress on developing into one of the most successful social enterprises in Hong Kong.

"SCHSA is pleased to have the honor of international communication industry, the recognition of the related United Nations Organizations and the widespread public support since its 15 years of establishment," said Mr. Albert CHENG. "In the future, SCHSA will continue to proceed by heart by adopting the new logo of 'heart to heart' to facilitate the public awareness of SCHSA, and to strive for attitude of utmost dedication and initiative to uphold our mission on responding to the daily needs of local elderly, and to ensure that they are under proper protection and care so as to realize our vision on providing them a stable and secured living."

"In the 1^st Asia Pacific eCare and Telecare Congress, SCHSA has especially invited local scholars and worldwide industry professionals from a total of 15 countries all over the world, including Britain, Australia, Japan, the United States, Taiwan and mainland China to attend various seminars to have knowledge exchange and experience sharing. We are thankful for the support and sponsor from the Hong Kong Jockey Club to make this event a great success," said Mr. KWOK.

"Over the past decade, the Club has donated more than HK$1 billion to support the elderly projects.  Examples include setting up the Jockey Club Centre for Positive Ageing in 2000, the first integrative dementia care centre in the city. The Club is delighted to sponsor such an important congress with worldwide experts to share knowledge and experience of the supporting services for the elderly," said Dr. Donald Li, Steward of The Hong Kong Jockey Club.

SCHSA initiated to hold the 1^st Asia Pacific eCare and Telecare Congress from 16^th to 19^th June, 2011 in Hong Kong. Through a number of conference discussions, group seminars and trade exhibitions, industry professionals, equipment service providers, scholars, governmental and social welfare organizations and stakeholders exchange and share experience around the elderly and professional knowledge to get more information on recent trends of eCare and Telecare development, creative technology service application, and the management and strategy of service operation for the sake of promoting and enhancing the "Mobile Link" service and quality.

About Senior Citizen Home Safety Association

Senior Citizen Home Safety Association (SCHSA) was founded by a group of passionate citizens in 1996 in response to a tragic incident in which more than one hundred elderly citizens living alone were found unattended deaths during an unexpected cold spell. SCHSA is the only non-profit-making charitable organization in Hong Kong that offers 24-hour Personal Emergency (PE) Link Service for elderly citizens and people in need. Beginning with the PE Link Service and the Elder Ring Service, SCHSA continues to develop various elderly-based services like Mobile Link, Safety Phone, Tele-health Link and Elder Link to address the different needs of the elderly population and provide different kinds of innovative services with utmost dedication and care to the elderly.

With 15 years of establishment, SCHSA has garnered international recognition. Apart from winning the Hong Kong ICT Award 2008 and the Asia Pacific ICT Awards 2009, the international award-winning one-button device service -- Mobile Link has also been successfully awarded the Grand Prize of the Digital Opportunity Award in the WITSA's Global ICT Excellence Awards 2010. The award was the first time being achieved by the cooperated welfare service being offered by both the social enterprise and business sector, and it was also the first elderly care service award in Hong Kong.

In the future, SCHSA will continue to apply creative information technology, and uphold the elderly care service enthusiasm, to develop more sincere and innovative services for the elderly, providing a safe and caring service for all the people in need. In response to the future growth, SCHSA will shorten its Chinese name, effective on 16^th June, 2011, and present a brand-new image to the community. To express the heartful commitment, SCHSA redesigned all the Association and 9 service logos respectively, including Personal Emergency (PE) Link, Mobile Link Service, Safety Phone Service, Tele-health Link, Elder Ring Hotline Service, PE Link Volunteer Network, Elder Link, EasyHome Services and Golden Age Magazine.

For more updates please visit the website of SCHSA: http://www.schsa.org.hk

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