omniture

Shanghai Tang Launches 2nd Generation Sunglasses Inspired by 1960's Hong Kong and Romance

Bringing the modern vision of Chinese chic to life
2015-06-11 11:38 4295

HONG KONG, June 11, 2015 /PRNewswire/ -- With the success of the Shanghai Tang 20th anniversary limited edition sunglasses, Shanghai Tang introduces a new, unique and exceptional collection, Retro Round Chinese Sunglasses together with new colors of 1st generation sunglasses to welcome summer 2015.

Shanghai Tang 2nd generation sunglasses advertising campaign
Shanghai Tang 2nd generation sunglasses advertising campaign

THE NEW COLLECTION

The shape is "Retro Chinese Round Glasses" yet modern with the addition of a metal brow bar on top and a small coin signature.

Shanghai Tang's modern vision of Chinese chic is brought to life by four vibrant color combinations, making the sunglasses a statement piece for both men and women to express their sense of style and personality.

Produced with the highest standards, the Shanghai Tang Retro Round Sunglasses have the highest quality of mirror lenses and hand-polished acetate frames.

RETRO ROUND

A striking combination of boldness and nostalgia encapsulated within the retro frame, available in four unique color combinations.

Shanghai Tang injects true sense of luxury and integrity to a new style of Chinese chic.

  • Handcrafted and hand-polished cellulose acetate reinforced multi-barrel hinge.
  • Top metal bar and metal coin with high quality coating
  • Lenses with high level of scratch and impact resistant
  • 100% UV protection to 400nm
  • Light purple anti-reflective coating to reduce back glare

Availability: June 2015
Retail price: HKD 2,980

20th ANNIVERSARY IN NEW COLORS

  • The 20th Anniversary limited edition series introduces two new vibrant frame designs to celebrate summer 2015.
  • Handcrafted and hand-polished cellulose acetate Reinforced multi-barrel hinge
  • LYX Nylon Lenses with photochromic filter
  • Anti-scratch and impact resistant
  • 100% UV protection to 400nm

Availability: June 2015
Retail price: HKD 2,980

All sunglasses meet the requirements of Directive 89/686/EEC as well as complying with the norm:

European Standard: EN 12312: 2013
American Standard: ANSI Z80.3: 2012
Australian / New Zealand: AS/GGNZS 1067: 2003

Filter category 3
General Purpose Sunglasses with a high protection against sun glare (not for direct observation of the sun)

Click here to download high resolution images: http://bit.ly/1HQqmfX

THE BRAND

Shanghai Tang reinvents Chinese luxury for the 21st century

Since its inception in 1994, Shanghai Tang has proved itself as the pioneering luxury lifestyle brand from China. With its mission as the global curator of modern Chinese aesthetics, Shanghai Tang interprets Chinese culture and craftsmanship with sophistication and relevance, creating vibrant and fashion-led pieces. Offering ready-to-wear collections for women, men and children, as well as accessories and home wares, Shanghai Tang supports an international network of 43 boutiques, including the world's largest lifestyle flagship - The Shanghai Tang Mansion, at 1 Duddell Street, Central, Hong Kong, and its largest flagship boutique, The Cathay Mansion in Shanghai.

For more brand information and to shop online, please visit www.shanghaitang.com

PR CONTACT

Shanghai Tang

Emilie Wong
emilie-hw.wong@shanghaitang.com
+852 2839 0855

Winnie Ho
winnie-wy.ho@shanghaitang.com
+852 2839 0877

Photo - http://photos.prnasia.com/prnh/20150611/8521503797

Source: Shanghai Tang
Keywords: Fashion Retail
collection