BEIJING, Jan. 27, 2016 /PRNewswire/ -- Rolling out another industry-leading initiative, Shangri-La Hotel and Resorts announced the global launch of its "Instant Dining Awards" programme. Members of the group's Golden Circle loyalty programme can now dine out on GC Award Points at all managed restaurants and outlets in the 95 Shangri-La, Kerry, Hotel Jen and Traders hotels and resorts.
The "Instant Dining Rewards" programme is one of five new benefits being introduced during the six-month celebration of Golden Circle's fifth anniversary. Other components of the #LoyaltyIs fifth anniversary campaign include new partnerships and exclusive offers, a #LoyaltyIs contest awarding five million Golden Circle Points, and a series of 10 videos featuring stories by cultural influencers, guests and employees.
The "Instant Dining Awards" programme is seamless and allows for spontaneity by eliminating the need for members to redeem award points in advance to secure food and beverage vouchers. Instead, Golden Circle members can immediately redeem points at 500 of the group's participating restaurants, bars, lounges and outlets to make partial or full payment of their bill, including taxes and services charges, and for social events such as weddings and birthdays.
Ten GC Award Points covers the equivalent of US$1 of a bill, and a maximum of 50,000 GC Awards Points may be redeemed per transaction. Members simply need to present a physical or digital GC membership card along with personal identification when paying. No minimum spend is required.
"We want to make it simple for GC members to redeem points and 'Instant Dining Awards' streamlines the process by moving away from pre-registration and fixed-value vouchers to hassle-free instant redemption. This seamless system gives members greater flexibility and is part of a continued effort to make Golden Circle one of the most attractive and meaningful hotel reward programmes," said Wee Kee Ng, vice president of loyalty and partner marketing.
For more information about Shangri-La's loyalty programme or to enrol, visit the Golden Circle website at www.goldencircle.shangri-la.com. Details on "Instant Dining Rewards" can be found on the site, including terms and conditions and blackout dates.
View the newest #LoyaltyIs video featuring fashion and lifestyle influencer Kim Jones on why "#LoyaltyIs Remaining True to Your Passion" at www.loyaltyis.com.
Hong Kong-based Shangri-La Hotels and Resorts, one of the world's premier hotel companies, currently owns and/or manages 95 hotels under the Shangri-La brand with a room inventory of over 39,000. Over four decades the group has established its brand hallmark of "hospitality from the heart." The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, India, Myanmar, Philippines, Saudi Arabia and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.
For digitised pictures of the group's hotels, please go to http://www.shangri‑la.com/imagelibrary.
