SINGAPORE, Jan. 19, 2016 /PRNewswire/ -- An investor-relations focused mobile application has been launched for companies listed on the Singapore Stock Exchange (SGX).
The product has been developed in the United States and will be distributed across Asia by Singapore-based mobile technology business, AppTick Mobility.
ShareholderApp delivers share price updates, company news, charts and all other material public companies distribute as part of their regular investor relations program.
The deployment-ready mobile application developed by ShareholderApp can be branded, customized and tailored for any company listed on the SGX.
AppTick Managing Director, Mr Mark Charland, said the introduction of a mobile app for investors will meet the informational and user expectations of investors in what is the most advanced mobile market in the world.
"Nearly 85% of Singaporeans now actively use smart phones, the highest rate in any market across the world," he said. "As such, a mobile app should be a standard communication channel for any SGX-listed company's investor relations program.
"The inherent benefits of mobile applications such as Notification Alerts and One-Click Access make it a natural platform for investor communications and will help SGX companies build a more connected, immediate and professional relationship with their stakeholders.
"I say stakeholders because ShareholderApp is not just for investors," he said. "ShareholderApp is equally powerful in maintaining an information connection to fund managers, research analysts, journalists and, internally, Board members and employees."
Mr Charland said that while Singaporeans were demonstrably making an ever increasing number of their life decisions with the aid of a smartphone, less than 0.4% of SGX-listed companies are communicating IR information via a mobile app.
"Compare this to the US market where – despite the fact smartphone penetration is almost one-third lower than Singapore - companies with an investor relations app now number in the hundreds," he said.
Any SGX listed company can now have their own mobile app for shareholders in less than three-weeks.
The Co-Founder of ShareholderApp, Chris Muldoon, said: "Our turn-key model takes the time, resources and costs out of developing your own mobile app. We are providing SGX-listed companies with smooth access to the most powerful communications platform in business today."
Mr Muldoon added that research conducted by Nielsen shows smart phone users are increasingly demanding information to be delivered via mobile app.
"The Nielsen research* shows that 89 per cent of a smart phone user's media time is now spent inside mobile apps, with only 11 per cent spent using mobile Internet," he said.
"This statistic alone tells you that it is unlikely that investors are accessing corporate websites via their smart device, simply because the information they seek is usually several clicks deep and often not formatted to mobile."
The Singapore launch of ShareholderApp - the inaugural event within a Pan-Asia distribution agreement with AppTick Mobility - signals the commencement of a rollout that will encompass more than 10 key equity markets across Asia.
*An Era of Growth: The Cross Platform Report. Nielsen, March 2014.
Attention Media: Both Mark Charland (+65 8237 3313) and Chris Muldoon (+1 212 658 1373) are in Singapore and available for interview on 19 and 20 January.
