Shiner Signs Global Partnership With Treofan and Alliance, Setting Stage for Strong Growth

HAIKOU, China, October 24, 2011 /PRNewswire-Asia/ -- Shiner International, Inc.(NASDAQ: BEST) ("Shiner"), an emerging global supplier of packaging solutions for food, tobacco, and consumer products, today announced that it has signed a strategy alliance agreement with The Treofan Group, Germany ("Treofan") and Alliance Packaging, Hong Kong ("Alliance") which the Company believes will boost the partners' geographical reach and product offering, and create significant global growth opportunities.

Under the terms of the agreement, sales and research teams from the partner companies will collaborate. Shiner will gain access to Treofan's advanced technologies for tobacco films and packaging for sale in the Chinese market; Treofan will have exclusive responsibility for marketing and sales of coated films and tobacco films for Shiner in Europe and the Americas (Canada excluded); and Alliance will have the primary responsibility for sales and marketing for all packaging films from Treofan and Shiner in the Asia-Pacific market. The partnership will provide the partners' customers with a much broader range of high-end global packaging film and related services.

Shiner CEO Qingtao Xing said: "The integrated concept offers Shiner's customers access to Treofan's leading technology in tobacco films, along with Treofan's competence in emerging technologies. Treofan will bring to the partnership its strong sales force and its market leadership position in Europe and in the Americas, through which Shiner and Alliance will be able to access the markets outside China."

Treofan CEO Giovanni Canetta said: "We are proud to have established this partnership agreement with Shiner and Alliance. This partnership represents an important element of Treofan's strategy and reflects the potential and attractiveness of the global packaging markets. We are further convinced that through this new marketing and technology alliance the three companies can look forward to strong, continued growth of their customer base."

Alliance Senior Partners Patrick Brincat and Richard Li said: "Alliance will contribute through its extensive knowledge of the Asia Pacific market to the partnership, allowing both Treofan and Shiner to significantly grow their volumes in Asia-Pacific."

Shiner, Treofan and Alliance consider this partnership an important first step towards creating an integrated high-end global packaging film platform capable of serving global customers with a local footprint in the Americas, Asia-Pacific and Europe. Shiner and Treofan will keep developing their leading market positions through superior technology and unique R&D capabilities.

Shiner and Alliance sales force in both Europe and the Americas will be absorbed into Treofan's network, which will have exclusive distribution rights for Shiner's coated and tobacco films in those markets. Shiner and Treofan will have a total joint coated film capacity of approximately 25,000 tons per year.

Shiner will begin full production on its new tobacco film line in the fourth quarter of 2011, and has chosen Treofan as a technology partner to strengthen its position in the Chinese tobacco film market. Meanwhile, Treofan's know-how will allow Shiner to produce the most advanced tobacco films on its new 6.4 meter Brueckner line. Together, Shiner and Treofan will have a total joint tobacco film capacity of approximately 45,000 tons per year.

About the partners:

Shiner International Inc. (NASDAQ: BEST) is engaged in the research and development, manufacture and sale of flexible packaging material. Products include coated packaging film, shrink-wrap film, common packaging film, anti-counterfeit laser holographic film and color-printed packaging materials. Shiner's flexible packaging products are used by manufacturers in the food and consumer products industry to preserve texture, flavor, hygiene, and convenience and safety of their products. Shiner was founded in 1990 and is headquartered in Haikou China.

Treofan Group is a global technology leader for biaxially oriented polypropylene film (BOPP). Since more than 40 years we develop and manufacture BOPP films. We market our products under the brand name Treofan®. Treofan offers the most diverse and comprehensive product range within the industry, providing packaging, label and tobacco film applications as well as films for electronic devices, such as capacitors and batteries. Treofan operates 4 plants, located in Germany, Italy and Mexico. Its commercial organization runs sales offices across Europe, US and Mexico supported by an agent / distribution network to cover Asia and Africa.

Alliance Packaging Group was formed to bring the best Flexible Packaging products to the rest of the world. Alliance Packaging has carefully selected its supplier partners and negotiated exclusive agencies with them. Its criteria for selecting its partners were supply reliability, quality, product offering and relationship. Alliance Packaging works closely with these partners, offering them a Hong Kong purchasing and liaison office with many years of experience of buying from and selling to the Chinese and Asia Pacific markets, coupled with Australian and Philippines sales offices staffed by experienced packaging professionals with global sales and marketing and product development experience. Alliance can offer finance and stockholding (subject to conditions) to help smooth the importation and purchasing process.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Shiner International, Inc.'s current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Shiner's filings with the Securities and Exchange Commission. The information contained in this press release is made as of the date of the press release, even if subsequently made available by Shiner on its website or otherwise.