Siam Center: The Ideaopolis Collaborates with SOFTlab to Create "INvertical" Christmas Tree

BANGKOK, November 25, 2013 /PRNewswire/ -- Siam Center: The Ideaolpolis, Thailand's No. 1 hub of creativity and inspiration, created a major phenomenon in Asia's art and design with the show of world class installation art called INvertical, a collaboration with SOFTlab, the New York-based owner of world class unique art pieces with art creations created in several countries around the world.

Siam Center: The Ideaolpolis - an arena for imagination and creativity without limits in the aesthetic science of art, fashion, technology and lifestyle - created a world class installation art "INvertical", a collaboration with SOFTlab, the New York-based artist. This phenomenal art piece is designed using first-rate innovations and techniques customized for Siam Center, Bangkok Thailand, and was opened for Thai students from 3 universities to learn through real-life experience by working with world class artist in creating an upside down Christmas Tree with SOFTlab's team. (PRNewsFoto/Siam Piwat Co., Ltd.)

Chadatip Chutrakul, CEO of Siam Piwat Co., Ltd., said, "Siam Center: The Ideaopolis is committed to promote, disseminate and push Thailand's art community with the best effort. The area of our particular interest is the show of design work and innovation as well as new ideas from design artists around the world. And this time around, Siam Center is honored by world class artist called SOFTlab. SOFTlab's team comprises of three designers led by Michael Szivos with his team of designers Elizabeth Anne and Alexandra Mikaela Marla. They work in a major collaboration to create a sculpture called INvertcal. Siam Center has opened for students of design from Chulalongkorn, Silpakorn and Bangkok Universities to learn through real-life experience by working with world class designers and playing a part in creating the Christmas Tree with SOFTlab's team.

SOFTlab's credential is guaranteed by several awards such as the Architectural League Prize for Young Architects & Designer and the New Practices New York Award by AIA Chapter New York. SOFTlab's art pieces are on display in many high class art museums such as MOMA, The Metropolitan Museum of Art and New York Hall of Science. This phenomenal art piece is designed using first-rate innovations and techniques customized for Siam Center.

The ultimate sculpture "INvertical" is created under the 'upside down' concept where the piece is hung down from the ceiling above the Atrium 2 area in Siam Center. The art piece is created from special red and silver Mylar materials developed by SOFTlab using a customized technique. The art piece will be covered with LEDs to make every component shine and glow. The components are designed to have different sizes which are hand-assembled from the base up to the top to create a priceless large-scale sculpture that is installed upside down from the ceiling.

Mr. Michael Szivos, the owner and founder of SOFTlab, said, "The art piece is created specially for Siam Center. It is the first time SOFTlab enters to Asia for an art exhibition. INvertical is inspired by one of the most iconic western cultural icons of the winter season. The upside down design of the art piece presents a different idea for Siam lovers to experience a unique, different art phenomenon in terms of elements, inverted gravity, all created into an upside down Christmas tree that is outstanding -- over 5 metres in diameter and up to 10 metres high. The shape not only becomes structural, but will produce a sense of wonder and surprise as visitors move around the piece."

"SOFTlab creates the art piece by using a customized technique. These materials comprise over 4,000 Mylar's translucent red and reflective silver sheets that are very thin, light and suitable for designing hanging art pieces. The installation will be covered in over 1,200 LEDs which will make the Christmas tree glow in day time and look even more strikingly beautiful when touched by night lights. For INvertical, it took SOFTlab' team over three months to prepare the production and materials - cut in pieces in New York to be assembled together at Siam Center."

Prepare to see what you have never seen before -- the ultimate in art piece collection. Just walk into Siam Center for new exciting experiences. Learn about the trendiest trends from around the world and get new inspirations made available to all people regardless of their social group, gender and age at Siam Center: The Ideaopolis.

About Siam Center: The Ideaopolis

Siam Center: The Ideaopolis -- an arena for imagination and creativity without limits in the aesthetic science of art, fashion, technology and lifestyle -- is putting together new ideas and novel designs created through a collaboration with world class designers and artists. Some of the best art pieces and designs in every discipline are put on display in rotation in the form of art exhibitions held in different areas, providing knowledge and inspirations for many youngsters and those interested in art and design.

For further information, please contact;

Public Relations Department of Siam Piwat Co., Ltd.
Supris Netekien
Tel: +662-658-1000
Email: supris.n@supremo.co.th