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So Klose(R) Short-Listed as Finalist for 2011 Hong Kong Emerging Service Brand Awards

2011-12-05 17:28

HONG KONG, Dec. 5, 2011 /PRNewswire-Asia/ -- First in the dating services industry to make this happen, SO KLOSE.COM, an elite dating and matching services provider in Hong Kong, has been short-listed as a finalist for 2011 Hong Kong Emerging Service Brand Awards which is organized by Hong Kong Brand Development Council (HKBDC), initiated by the Chinese Manufacturers Association of Hong Kong (the CMA). HKBDC is the only non-profit-making organization that specializes in fostering Hong Kong's brand development.

The awards acknowledge the entry brandnames established by Hong Kong companies for no more than 8 years, with an aim to encourage the industries to embrace an enterprising spirit and to enhance the value-added attributes and the competitive edges of Hong Kong products and services through brand-building. 

So Klose® went through a preliminary screening by Judging Panel and on-site assessment audit, and was short-listed to a pool of 10 finalists. The judging criteria will be primarily based on 6 factors -- Reputation, Distinctiveness, Innovation, Quality, Image and Environmental Performance and Social Responsibility. Please visit for more information.

With final judging due on the 21st December 2011, the winners will be announced at the Awards Presentation Ceremony on the 20th January 2012.


So Klose® is not a mass-market dating agency, but focus on a niche market of single elites and professionals in Hong Kong. The profile of So Klose® members are mainly single professionals and executives who are highly educated, middle, high and very high income earners; business travellers and entrepreneurs, etc.  The vast majority of members (97%) have university degrees. The majority of male members (70%) and about half of female members (48%) have studied overseas; 7% of So Klose® male members are the top 5% income earners in Hong Kong population; while 46% of So Klose® female members are the top 18% income earners which have annual incomes exceeding half million. In January, 2011, So Klose® was honorably granted the award of the "Excellence in ICM' Award" by Intellectual Property Department (IPD), Hong Kong SAR Government; and in December, 2010, So Klose® was honorably granted the award of "Pioneer In Intellectual Capital Management" by IPD. More information about SO KLOSE.COM is available at

Source: So Klose(R)
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