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Study in Holland: Open to International Minds

2008-01-18 20:29 3140

New Brand Puts Dutch Higher Education on the Map

THE HAGUE, Netherlands, Jan. 22 /Xinhua-PRNewswire/ -- A new logo will play a central role in the international branding for Dutch higher education. The logo creates a uniquely recognizable visual identity for the Dutch academic community.

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( Logo: http://www.newscom.com/cgi-bin/prnh/20080117/289553 )

A member state of the European Union, the Netherlands has a population of 16 million and a gross domestic product of EUR30, 174 per capita. Higher education is well developed and the research & development sector even more so.

With over 1,300 study programmes, the Netherlands is the largest provider of English-taught study programmes on the European mainland.

Research has shown that international students choose the Netherlands because of the academic quality and the cosmopolitan atmosphere. For their part, Dutch higher education institutions consider the international staff and student populations an important part of their quality assurance policy.

Brand

The new brand and logo convey this immediately. The logo combines traditional symbols of Holland -- the tulip and the windmill -- with symbols for higher education and research. The tagline is Study in Holland: open to international minds.

The brand was developed by Fabrique Communication & Design, and international students played an important role in selecting the final design.

The new brand will be given a prominent place in all media for the Study in Holland campaign, which Nuffic runs each year to promote higher education in the Netherlands. See also http://www.studyin.nl. The brand will also be used by the Netherlands Education Support Offices (Nesos), Nuffic's network of offices in locations strategically important for Dutch higher education. Nuffic currently has Nesos in Beijing, Taipei, Jakarta, Ho Chi Minh City and Mexico City. Offices in Bangkok and Moscow are due to open in 2008.

Use by higher education institutions

The brand can be used by higher education institutions who are accredited by the Netherlands-Flemish Accreditation Organization (NVAO). They must also have signed up to the Code of Conduct, which is a set of minimum standards for the teaching and care provided to international students in the Netherlands. Action will be taken against any misuse of the brand.

Source: Nuffic
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