SHELTON, Connecticut, April 28, 2011 /PRNewswire-Asia/ -- Survey Sampling International (SSI) announced today that it has appointed Jason Buchanan Managing Director of its Asia-Pacific (APAC) region. In his new role, Buchanan will focus on strengthening SSI's position as the premier provider of sampling solutions in the Asian and Oceanic markets. In addition, he will continue to drive SSI's thought leadership in online and offline market research, as well as expand and diversify its respondent access.
"I'm excited to join an organization that has been at the forefront of advancing sampling science for more than 30 years—and is strongly committed to helping clients optimize research effectiveness across the high-growth APAC markets," says Buchanan. "Asia is an exciting and eclectic region, with great diversity and even greater potential. SSI is uniquely positioned to support clients' success, with a team of experts that brings both extensive sampling experience and deep local knowledge—not just of language but also of the cultural nuances that can significantly impact research results. I am thrilled to lead the team in APAC—and to be part of a global sampling leader that continues to drive both methodological and technological innovation."
"With his entrepreneurial spirit, customer focus, research expertise and track record of growing successful businesses in APAC, Jason is the ideal candidate to lead SSI in Asia," says Kees de Jong, CEO of SSI. "He brings a firsthand understanding of the challenges and opportunities our customers face in APAC -- and a powerful commitment to partnering with them to achieve their research goals across the region. In addition, he has the vision and enthusiasm to create the new products and services that will help clients improve their research outcomes throughout the diverse APAC markets."
Buchanan Brings More Than 20 Years of Cross-Industry Experience
Prior to SSI, Buchanan served as Managing Director of GPS Interactive, a startup business that uses GPS technology to measure and monitor the behavior and performance of people and their vehicles. Under Buchanan's leadership, SSI will become a re-seller of GPS Interactive products and services in Australia.
Buchanan came to GPS Interactive from Research Now, where he served as Managing Director, Asia-Pacific and spearheaded the company's growth across the region. He first joined Research Now as part of its team in London and then moved on to found Research Now Australia.
Before coming to Research Now, Buchanan spent a decade in key business development roles across multiple industries. His experience spans the advertising, Software and IT sectors.
About Survey Sampling International
Survey Sampling International (www.surveysampling.com) is the premier global provider of sampling solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone and mobile/wireless. Value-add services include questionnaire design consultation, programming and hosting, and data processing. SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. Founded in 1977, SSI has 17 offices in 15 countries.
