TechFaith to Expand Gaming Catalog with Launch of Martial Arts Title, Cang Hai

BEIJING, Nov. 2, 2010 /PRNewswire-Asia/ -- China TechFaith Wireless Communication Technology Limited (Nasdaq: CNTF) ("TechFaith") today announced it will expand its PC online gaming content catalog with the launch of its newest title Cang Hai.  The launch of Cang Hai is planned for the China market on November 25, 2010 through TechFaith's subsidiary 798 Entertainment Limited. Gamers will initially have free access to limited scenes of Cang Hai with the option to pay a service fee to use the full version and to add skills, capabilities, weapons and fantasy pets.

The newest PC online game, Cang Hai, is based on a popular martial arts novel with a historical background based on the Ming Dynasty (1368-1644). Players will battle for the throne of the Supreme Leader and control of the Central Plains, after being initially divided into 3 different sects – the Western Region, Eastern Island and the Invincible. Players will experience realistic 2.5D martial arts action as they build in-depth skills, secure pets with fantastic capabilities and try to gain unlimited battle equipment.

Mr. Defu Dong, the chairman and CEO of TechFaith and CEO of 798 Entertainment said; "the launch of Cang Hai will extend our reach into one of the gaming sector's most popular genres, martial arts.  Our team worked very hard on Cang Hai's design, look and action.  The animation, character development, story and playability are all top notch.  Based on the reaction of those that have tested the game, we think the title will be well received.  The key is the excitement and gaming experience the title provides - both essential to having a winning title capable of building a fan base of active gamers."

Mr.Defu Dong further commented, "We are also encouraged as this is the second PC online game launch. Since we divided 798 Entertainment into 3 dedicated business units: 17Wee focusing on the motion game business, 798 Games focusing on the development and publishing of PC online games and 798 Anytime online focusing on the development of the mobile phones games. This tailored business strategy is designed to ensure that each business segment has direct support and accountability for performance.  We remain confident that this is the right strategy and that it will ultimately result in the achievement of greater overall success."

About us

TechFaith (NASDAQ: CNTF) is a China-based original developed product ("ODP") provider focused on the original design and sales of mobile phone products. TechFaith aims to become a branded mobile phone specialist in differentiated market segments in the China market. TechFaith is also striving to build a leading PC and online gaming business through its wholly-owned subsidiary, 798 Entertainment Limited.

• TechFaith engages in the development and production of middle to high end handsets and tailor made handsets.  TechFaith's original developed products include: (1) multimedia phones and dual mode dual card handsets of multiple wireless technology combination such as GSM/GSM, GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and Pocket PC phones; and (3) handsets with interactive online gaming and professional game terminals with phone functionality.
• With the capability of developing Middleware Application MMI/UI software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G(HSDPA) communication technologies, TechFaith is able to provide
• Middleware Application MMI/UI software packages that fulfill the specifications of handset brand owners and carriers in the global market. For more information, please visit www.techfaithwireless.com.
• TechFaith is aiming to become a branded mobile phone specialist for differentiated market segments in the China market, such as under its wholly-owned subsidiary brand name QIGI for smartphone business which targets enterprise users and operator tailored market, under Glomate brand, selling other brand names for girls and teenagers, under the TechFace brand name to target the market of outdoor sports enthusiasts.
• TechFaith is targeting both the mobile and online PC gaming markets through its websites www.798uu.com and www.798game.com with gaming content developed internally, co-developed and licensed from third parties.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.