The 12th China (Shanghai) International Wedding Photographic Equipment Exhibition to be Open in June

Largest Ever in History with Numerous Activities

SHANGHAI, June 18 /Xinhua-PRNewswire/ -- Shanghai International Exhibition Co Ltd. announced today that the 12th China (Shanghai) International Wedding Photographic Equipment Exhibition will be held simultaneously at two venues -- the ShanghaiMart (No. 99, Xingyi Road) and Shanghai International Exhibition Center (No. 77, Xingyi Road) from June 28 to July 1, 2007. With an exhibition space of more than 35,000 sqm, featuring renowned brands both domestically and overseas, the scale of the exhibition and numbers of exhibitors will exceed that of shows held in previous years. The show will feature all wedding related products including wedding gowns, formal attires, photo albums, photo frames, cosmetics, accessories, wedding supplies, backgrounds, post-production photographic products, lighting, developing techniques, printing and enlarging color photos, thematic photography, children’s photography, studio-training programmes, wedding photography networks and related publications. As in previous years, the 12th China (Shanghai) International Wedding Photographic Equipment Exhibition will continue to unveil the world’s latest wedding photography trends, fashion ideas and advanced equipment and create a cooperative platform for Chinese and foreign enterprises in the industry. Among the highlights of the show will be the "2007 Wedding Gowns and Ceremonial Dresses", in which eight major wedding brands release their latest wedding fashion ideas of summer-autumn 2007.

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The year 2007 marks a historic height for the wedding market in China. The wedding trade now appears in a variety of more than 40 different categories, accounting for 2.5% of China’s GDP. In Shanghai, the average wedding spending exceeds RMB 120,000 per new couple, adding up to an overall expenditure of more than RMB 10 billion per year. During the last May 1 golden week, more than 11,000 new couples were wedded in Shanghai, a daily average of 1,500 wedding ceremonies. It is anticipated that the trend will continue and reach a climax in the next five years, as more of the baby-boomers from the 1980s reach marital age between 2007 and 2012. With a booming economy, wedding expenditure is likely to increase in the next few years, according to a forecast.

This exhibition is sponsored by CCIPT Shanghai Branch, Shanghai World Expo (Group) Co. Ltd. and Shanghai Photographers’ Association, organized by Shanghai International Exhibition Service Co. and assisted by Shanghai Trade Association of Photography Profession. It is also greatly supported by China Council of Wedding Photography Association, Beijing Photography Equipment City, Guangzhou Baili Wedding Dress and Equipment Store, Shanghai Photographic Equipment Wedding Dress Town and Huqiu God-Blessing Exquisite Wedding Dress Market. With the constant development of China’s wedding photography trade and incessantly expansion of domestic wedding demands, the "China (Shanghai) International Wedding Photographic Equipment Exhibition" has demonstrated the effect of scale and networking power in the last six years, and has become one of the largest wedding photography exhibitions in Asia.

This year the exhibition halls make it even easier for visitors, with wedding gowns, ceremonial dresses, props and late-stage equipment of studios displayed on the first floor and thematic photography, furniture of studios, photo albums and photo frames on the second floor of the Shanghai International Exhibition Center. Photo albums and photo frames will be displayed on the first floor, cosmetics, accessories and children’s clothes and accessories on the third floor and wedding dresses and ceremonial dresses on the fourth floor of ShanghaiMart and the "2007 Wedding Dress and Ceremonial Dress Release" on its seventh floor.

The "2007 Wedding Dress and Ceremonial Dress Release" will debut latest gowns and attires by TopGown, Wang Dacheng, Taipei Jinghua, Viz. Swarovski, Pinsha, Beike Manni, Xinniang Huichui, Xi’man. Other auxiliary activities, the 2007 Shanghai Summit on Practical Experience of China’s Studios for Children and 2007 Summit Forum on Digital Photography in Chinese Studios, both organized by the Portrait Photography Magazine, will be held in the afternoons of June 28 and 29 respectively in the meeting room of ShanghaiMart. During the show there will also be lucky draws and several award presentation events.

About Shanghai International Exhibition Co., Ltd. (SIEC)

Shanghai International Exhibition Co., Ltd. (SIEC) is jointly invested by Shanghai World Expo (Group) Co., Ltd. and the Council for the Promotion of International Trade, Shanghai. The SIEC was founded on July 1st, 1984 with

the approval of the Ministry of Foreign Trade & Economic Cooperation and the People’s Government of Shanghai Municipality.

Since its establishment, the Company has managed over 500 international trade shows in China, emphasizing on "size", "internationalism", "professionalism", and "regularity". Over the years the Company has built up brand names for a number of renowned trade shows, and has held a number of number of solo exhibitions at national level.

The SIEC is a full member of Union des Foires Internationales (UFI). "DIE & MOULD CHINA" and "AUTO SHANGHAI" and are the approved events of UFI. "AUTO SHANGHAI," "SHANGHAITEX," "CHINA CYCLE," "FASHION SHANGHAI," "ELE/PT COMM CHINA" are among the first eight exhibitions approved excellent by THE EVALUATION COMMITTEE OF SHANGHAI CONVENTIONAL & EXHIBITION INDUSTRIES.

Source: Shanghai International Exhibition Co Ltd.