The First Game On Exhibition in Asia presented by Cyberport

Showcasing the Most and Best of Computer Game Culture and Development in the World

HONG KONG, July 19 /Xinhua-PRNewswire/ -- Game On is the first major exhibition in Asia to explore the vibrant history and culture of computer games. Focusing on key developments between 1962 and the present day, it takes an in-depth look at gaming's fascinating past and limitless future. Building on the great success of previous tours in Europe and North America, Game On will be staged at Cyberport this year from 21 July to 7 October.

In recent years, the improvement in Taiwan and Hong Kong's local game development is obviously catching up with the international pace. Meanwhile, Mainland China is also generating a revolutionary beginning in the creative games industry. The amount of mainland game consumers is increasing day by day, at a surprising pace. As a liaising platform for Asia, and the greater China region, Hong Kong maintains an influential role in the game development industry.

"The creative game industry has now been developing for more than four decades. The industry has been developing at a surprisingly fast pace, whether in terms of technology or popularisation," commented Mr. Nicholas Yang, Chief Executive Officer of Hong Kong Cyberport Management Company. "Cyberport, being the digital entertainment hub in Hong Kong, will bring Game On to the Hong Kong public to experience gaming from the world's first computer game to the latest game systems for the first time ever. I think this is a valuable opportunity for Hong Kong game lovers and family groups to visit this world-class exhibition."

Game On is suitable for players of all ages, which will showcase more than 120 classic and modern games, in more than 10 areas of interests in the exhibition. Visitors will be able to play and experience them personally, to learn from the impacts of games on modern culture, as well as to re-live the memorable past. Game On is supported by the Office of the Government Chief Information Officer which is the key sponsor of the event.

In addition, to advocate a healthy game-playing attitude, Cyberport will also organize a "Game Ambassador programme", in partnership with Radio Television Hong Kong (RTHK) & Caritas Community Centre -- Aberdeen. Young people will be recruited as Game Ambassadors to promote and arouse the public's interest in the positive gaming message. The MEGAA Power Show and a series of seminars and workshops held in August will also help reinforce positive attitudes in game playing. It's time to take your gaming to the next level!

Game On is organised and toured by the Barbican Art Gallery, London, UK, which is part of the Barbican Centre. Since its inception in 2002, Game On has achieved a great success with tours to 11 venues around the world. This is the first Game On tour in Asia and Cyberport is its first stop. What is more? To celebrate the 10th Anniversary Establishment of HKSAR, Game On will offer free tickets to children born in 1997.

Don't miss this golden opportunity! Why not dive into this limitless world and see what treasures you find?

Ticket prices: Adults HK$50; Children and Students HK$30

Free entry for children born in 1997. Discounted Group tickets will also be available.

For details, please call 3166 3111 or 2544 5183.

About Hong Kong Cyberport Management Company Limited (Cyberport)

Cyberport -- Hong Kong's IT Flagship -- is a US $2 billion (HK$15.8 billion) landmark project managed by Hong Kong Cyberport Management Company Limited and wholly owned by the Government of the Hong Kong Special Administrative Region (HKSAR). The project is being developed on a 24-hectare site at Telegraph Bay in the southern district of Hong Kong Island. It comprises four office buildings, a five-star hotel, a retail entertainment complex and a deluxe residential development, aiming at creating an interactive environment that will be home to a strategic cluster of more than 100 IT companies and 10,000 IT professionals.

About The Barbican Centre

The Barbican Centre is the largest arts centre in Europe, featuring fine art, film, music, theatre, dance and education all under one roof and under one creative direction. The City of London Corporation provides the Barbican Centre as part of its contribution to the cultural life of London and the nation.

Media Enquiry:

digiMarket

Ms Zoe Yung

Tel: +852-2544-5182/ +852-9403-3330

Email: zoe.yung@digitmarket.com.hk

Hong Kong Cyberport Management Co Ltd

Ms Serena Wong

Tel: +852-3166-3812

Email: serenawong@cyberport.hk