omniture

The First Television Program Eagle's Nest-Reserve Officer Following Four-Year Cooperation Agreement between QJY and CCTV

Qin Jia Yuan Media Services Company Limited
2011-04-26 21:54 1324

Invests Over RMB20 Million under the Support of Bureau for Publicity of Ministry of Public Security

HONG KONG, April 27, 2011 /PRNewswire-Asia/ -- Qin Jia Yuan Media Services Company Limited (stock code: 2366, hereafter referred to as "QJY" or "the Group") is pleased to announce that, following the declaration of the four-year agreement of jointly investing, planning, and producing television programs signed with China TV Program Production Centre Company Limited, owned and controlled by China Central Television ("CCTV"), and Hua Xia Industrial (Holdings) Limited in January this year, the first jointly produced television program entitled "Eagle's Nest-Reserve Officer" ("the Television Program") commenced shooting in Wuhan, Hubei yesterday. The Television Program, which was planned, invested and shot together with Bureau for Publicity of Ministry of Public Security, is adapted from the novel of the same title by famous novelist Wu Liping, has 30 episodes with a total investment of over RMB20 million. Dr. Leung Anita Fung Yee Maria, Chief Executive Officer of QJY, serves as the chief producer to jointly direct the television program with Pan Xiaoyang, famous director of CCTV and Richard Leung.

Eagle's Nest is based on the highly demand theme of public security.  The Television Program reflects the reform on public security educations and the freshness of life in police academy. It is shot at the Hubei University of Police with the great support from Hubei Group of Radio, Film and Television and cooperation with the Bureau for Publicity of Ministry of Public Security, the quality is expected to be improved. It will be broadcasted during primetime on CCTV and TV stations of main cities like Hubei after completion in September this year. Advertising sponsors have reacted favourably to the current bidding to sponsor the Television Program.

Dr. Leung Anita Fung Yee Maria, Chief Executive Officer of QJY said that the cooperation with CCTV was a great breakthrough by the Group in its television program related business in the past 15 years. Relevant terms of the agreement show that the before-tax profit rate of the television program will be at least 30%. In addition, it is expected that television program of about 150 episodes will be planned and shot in 2011.

About Qin Jia Yuan Media Services Company Limited (Stock code: 2366)

Founded in 1995 and listed on the Hong Kong Stock Exchange in 2004, Qin Jia Yuan is one of the leading enterprises engaged in a diversified, foreign-owned media business in China with leading capabilities in cross-media advertising sales, television content production and marketing services.

Media Contacts:

Trimaran Corporate Communications

Ms. Fanny Jor
Tel: +852-3101-4684
Email: fanny@trimaran.com.hk

Ms. Agnes Yeung
Tel: +852-3678-0101
Email: agnes@trimaran.com.hk

Investor Contacts:

Strategic Financial Relations Limited

Ms. Veron Ng
Tel: +852-2864-4831
Email: veron.ng@sprg.com.hk

Ms. Ming Chan
Tel: +852-2864-4892
Email: ming.chan@sprg.com.hk

Ms. Gladys Kong
Tel: +852-2864-4806
Email: gladys.kong@sprg.com.hk

Source: Qin Jia Yuan Media Services Company Limited
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