The Top 10 Publishing Mistakes Every Author Should Avoid

NEW YORK, June 26, 2014 /PRNewswire/ -- Writing a book is a grueling process in and of itself, requiring endless time and dedication to accomplish. Don’t risk squandering those efforts by making one of these common pitfalls when publishing your book:

• A lack of knowledge on who your competitors are and the type of content they are publishing can cost you readers and ultimately, book sales.
• Failing to build out a PR plan for your book ahead of time can result in missed opportunities for earned media in major review sites or publications.

For more advice on what you need to know before publishing a book, view the latest article by Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., on PR Newswire’s Small Business Toolkit: http://bit.ly/1pO26jM

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