Tips to Enhance Your Small Business's Summer Marketing Strategy

NEW YORK, June 5, 2015 /PRNewswire/ -- With the beautiful weather and all sorts of fun and different activities, summer is one of the most enjoyable times of the year. Taking advantage of the summertime shouldn't just apply to people's personal lives, though. There are numerous seasonal marketing opportunities that small business owners can utilize to ensure that business does not become too stagnant during these summer months.

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Claire Prendergast, Senior Strategic Communications Manager at agencyEA, knows how to help. In her latest article posted to PR Newswire's Small Business PR Toolkit, Prendergast offers eight creative ways to help your business succeed through the summer:

1. Giveaways. Get out of the office and engage with potential future customers by giving away summer-related products or services. This allows you to interact with people in person and can target certain areas and people that are of interest to your small business. There are many summer items like track bags, water bottles, and others that can be easily obtained and distributed.

2. Partner Up. Partnering up with a non-competing business and targeting potential customers can be mutually beneficial. New promotions during the summer are distinctive way to show what both businesses have to offer to their target audience.

3. Sponsorships. There are plenty of outdoor events going on in the summer that many people are going to attend. Pick one that can help highlight your small business and chip in as a sponsor for the event. Look for local sponsorships that can help boost your brand.

4. Sidewalk Sales. For retail businesses, hosting a sidewalk sale is an effective way to showcase your merchandise. Be inviting and make people want to stay and enjoy being at the sale. Try and attract new customers and engage with people you might not normally see in your store.

To read Prendergast's other summer marketing strategies, visit her article here: http://bit.ly/1BM4GKs

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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