BEIJING, June 1 /PRNewswire-Asia/ -- A report from Tootoomart.com ( http://www.tootoomart.com/ ) shows that jewelry ( http://www.tootoomart.com/promotion/jewelry/ ) e-commerce has received more and more concern during the first quarter of 2009, so it is important for jewelry e-commerce ( http://www.tootoomart.com/promotion/promotions.html ) to improve the codes of conduct and to create new marketing codes. Jewelry
e-commerce has to also pay more attention on how to satisfy the consumers' needs on price, quality and honesty, which is key in the development of jewelry e-commerce.
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As a wholly new business model, jewelry e-commerce has a good future. Because of e-commerce's great influence on the market, global information and advertising, the lower market cost and fast customer service, more and more enterprises are attracted by the great profit and consumer market, thus carrying out related online business ( http://www.tootoomart.com/freeshipping/ ).
The market share of jewelry e-commerce is increasing all the time. At present, there are more than 100 enterprises that specialize in online jewelry. About 30 of them have the Security Technology System. In addition, more and more people like to have their own jewelry stores on the Internet. According to unofficial figures, there are more than 3,000 personal jewelry stores on Taobao.com. The online trading volume of diamonds in 2008 was about 1.1 billion Yuan, which increased about 100% compared to 2007. It is forecast that the growth rate of jewelry e-commerce will be more than 100% in 2009.
People's first impression of jewelry is the high price, so there must be a competitive price which can attract more customers. However, the low price doesn't mean low quality. "As for the price, I pay more attention on the certificates when I purchase jewelry online," said one online customer.
Except for the price and quality, consumers would like to choose the enterprises with high honesty when they buy jewelry online. One chairman reveals that, because of the less knowledge about diamond honesty problems, only 10% of the purchasers choose to pay directly online. So the enterprises should raise their status by codes of conduct and establishment of enterprise image to eliminate online shoppers' doubts about buying jewelry online.
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