omniture, a Wholly New Online Trading Platform

2009-04-16 21:44 665

BEIJING, April 16 /PRNewswire-Asia/ -- ( ) is a B2B ( ) e-commerce platform which focuses on online trading to provide a complete supply chain.

(Logo: )

As a third-party trading platform, helps Chinese enterprises wholesale their products to the overseas market ( ) through online trading. realizes that a great number of international purchasers that want to buy directly from China wish to accomplish their overseas trading needs online. The existing B2B mode cannot wholly fulfil these rising demands

and a new online trading mode with a supply chain is much anticipated to standardize international trade, simplified proceedings and provide a safer business environment.

According to analysts from, SMEs is a neglected business group with huge potential, which has great needs for an improved B2B service. hopes to promote its B2B platform in helping overseas businesses purchase cheap and high quality products. Though there are lots of competitors, there is still a lot of space for development and creativity. International trading online is just at its beginning stage and is expected to become the major device in bridging overseas purchasers with China manufacturers. strives to realize the online international trading ( ) through it B2B service.

The traditional e-commerce ( ) is a kind of informational service, but not a real form of online trading service. In another words, it is an online showroom where China enterprises show their products in this virtual exhibition for purchasers to look for what they need. As the first step of e-commerce, this is a great advancement. However, with the fast increasing number of SMEs and the changing of the trading environment, this kind of platform cannot satisfy the SMEs’ purchasing and sales demands.

Past experiences show that a new B2B mode ( ) is in great demanded. The recognition of by home sellers and overseas buyers ( can be told through the number of registrations on Trading volume, order entries, product categories and user numbers are all increasing quickly over a short period of time.