China Mobile, largest mobile telecom in the world, introduces Mobile Box Office with Tudou and shares revenue with mobile video content creators
SHANGHAI, Oct. 11 /PRNewswire-Asia/ -- China Mobile joins hands with Tudou (http://www.tudou.com , leading video website in China) in rolling out 2010 "G-Snap!" mobile video competition nationwide, soliciting the best UGC (user generated contents) videos and promoting to its over 800 million mobile subscribers. The "G-Snap!" competition combines the reputation incentives creating a whole new Mobile Box Office recognition, as well as material incentives sharing profits to original mobile content creators based on video on-demand clicks of China Mobile's video subscribers. From the kick-off since early September, it has successfully collected over 3,000 video works. All will be viewed by consumers' accessing videos through their mobile phones.
Along with the fast growth of 3G connections and smart phone penetration in China, China Mobile pioneers in partnering with Tudou promoting video sharing over the mobile platform. The G-Snap! contestants will be judged by their viewership by the paid subscribers of China Mobile for its video content offering. With each dollar generated over the on-demand viewership, China Mobile shares 30% profit with original content creators. The highest clicks and the highest gross revenue video creator will win the golden prize of the G-Snap! contest. "It's a break-through for us to innovate the idea of movie box office onto mobile platform and the winning decision goes to our audience," said one spokesperson from China Mobile.
Gary Wang, Tudou Founder and CEO also commented, "it is an experiment to promote user generated videos over the mega network of China Mobile. Working with China Mobile we are learning that consumers can be more willing to pay for contents and services over their mobile phones, than that over the Internet." With the success and growing recognition of the annual Tudou Video Festival, Tudou attracts high caliber video producers and talented indie video makers in China sharing their best works online. Tudou's mobile video technology upgrade enables its over 40 million videos to be accessible on mobile devices, thus creating a brand new channel of distribution to show the original video contents. Tudou also starts to collect and analyze consumer behaviors to understand what contents are popular when they are presented on a different device. "The convergence of PC and mobile is seriously happening, finally," said Gary Wang.
Tudou & China Mobile "G-Snap!" contest http://g.tudou.com/
