omniture

Tudou and Publicis Rolled-out 'AdSelector' Video Ad Format

2010-08-19 20:13 1001
    SHANGHAI, Aug. 19 /PRNewswire-Asia/ -- This week Tudou (http://www.tudou.com , China's leading online video website) partnered with VivaKi, digital media operations of the worldwide Publicis Groupe, to roll out a new online video advertising format "AdSelector" in the China market. Tudou is one of the first Internet media joining the pioneering live test and has seen positive feedback from users who were exposed to the new format.    

AdSelector allows users to select their preferred video advertising before watching a program. As pre-roll advertising has become the standard and the most popular video ad format globally, Tudou further works with VivaKi to enhance the experience and introduce this innovate format by giving users more choices. "We believe a pleasant branding experience involves deeper user engagement. Internet definitely interacts better with consumers than traditional one-way television," said Gary Wang, Tudou Founder and CEO. "We believe our younger audience likes to feel that they are more in control, and in fact they are."
The AdSelector format has been tested in the U.S. market and is applied by Hulu. As an expanding initiative, Publicis is introducing the new format and collaborating with top media partners in selected markets to test and collect more case studies. Based on the prior research, the AdSelector format delivered click-through rates that were 106 percent higher than pre-roll ads. The online ad-recall scores were 290 percent higher than pre-rolls. Aside from Hulu, MSNBC.com and Yahoo.com in the U.S. market are said to launch AdSelector in the next few months. Tudou, together with VivaKi China, are working together to close the gap of ad technology innovations for the Chinese netizens.
Top tier brands such as GE, Lancome, General Mills, Dettol and Veet joined the AdSelector roll-out on Tudou.com. All data will be collected and analyzed to determine Chinese user feedback to this specific new format. So far around 80% users who were exposed to AdSelector on Tudou responded positively to the experience. About Tudou.com:
Tudou.com is the leading online video platform in China, where users can upload, view and share video clips. Tudou went live on April 15, 2005 and has grown into one of the world's largest content delivery networks hosting over 38 million videos, including amateur video-blogging and user-generated videos, professional content such as movie clips, TV series and music videos from our content partners, as well as made-for-Internet original programming produced by Tudou. Tudou has established extensive business relationships with over 2500 well-known content providers, content agents, traditional and new media, as well as mobile operators in the Asian region. With the brand slogan "Today's TV Network, Tomorrow's Tudou," the company's vision is building a video destination where people can find what they want to see, share what they create, and connect with like-minded people. Tudou never stops working toward this vision since 2005.
Source: Tudou.com
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