Upgraded International Pavilion at 121st Canton Fair Widens Path for International Brands to Promote Themselves in Chinese Market

GUANGZHOU, China, May 3, 2017 /PRNewswire/ -- An upgraded international pavilion was unveiled at the opening of Phase 3 of the 121st Canton Fair on May 1 at the China Import and Export Fair Complex in Guangzhou. Covering 20,000 square meters (4.94 acres) of exhibition space and accommodating 620 exhibitors from 43 countries and regions, the Canton Fair International Pavilion is expected to attract an estimated 100,000 professional visitors from around the world.

A broad international vision attracts leading global enterprises

Exhibitor groups from Germany, Turkey, Egypt, India, Malaysia, Japan, Macau and Taiwan, as well as food industry exhibitors from Australia and New Zealand, have joined the International Pavilion to promote their products and technologies in the Chinese market.

This year, the upgraded International Pavilion is highlighting top exhibitors from more countries, such as the America's Fortune 500 machinery manufacturer Caterpillar, Israel's revolutionary laser measuring instrument brand Kapro, Japan's leading pump enterprise Tsurumi Pump, and Germany's second-largest super chain brand Rossmann.

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Professional trade fair ushers in good partnerships

During Phase 1 of this Canton Fair the International Pavilion covered electronics and household electrical appliances, machinery equipment and building materials, and hardware. Phase 3 is focused on industries including food and beverages, household items, fabrics, and home textiles, especially those with rich regional characteristics. Serving as a gateway into China for international companies, organizers of the International Pavilion have made a great effort to efficiently integrate international resources and cooperation opportunities.

"The International Pavilion has presented new opportunities to the global market over the past 10 years. Our professional platform, which features top exhibitors, a professional audience and leading procurement channels, has helped thousands of international brands to successfully enter the Chinese market," said Pu Huichuan, deputy director of Canton Fair's Foreign Affairs Office.

About Canton Fair's International Pavilion

Established by Canton Fair in 2007, the International Pavilion has constantly attracted trade promotion agencies and professional associations to participate in the exhibition. After ten years of development, the International Pavilion has been recognized by both foreign exhibitors and Chinese buyers alike as the principal platform for growing international trade in the Chinese market.

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Northeast Asia

Miss Claire Xu

Southeast Asia

Mr. Andy Huang

West and Central Asia

Mr. Tony Cai

South Asia  

Miss Lisa Peng


Miss Claire Xu

Hong Kong 
Macau Tai Wan

Miss Catherine Du

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Source: Canton Fair’s International Pavilion