BRUSSELS, Feb. 25 /PRNewswire-Asia/ -- The World Federation of Advertisers (WFA) is launching a Media and Marketing network for the Asia-Pacific region, which will bring together marketers across countries in the region with the objective of:
(Logo: http://www.prnasia.com/sa/200804111920.jpg )
a) Driving common understanding and actions related to advertising and media industry issues.
b) Enabling more effective and more efficient marketing communications in the countries in the APAC region.
c) Sharing experiences and insights in order to advance the marketing communications discipline.
The network will be chaired by Rahul Welde, Vice-President - Media, Unilever - Asia, Africa, Middle East and Turkey, who will also join the WFA’s Executive Committee.
The WFA has successfully pioneered several models, such as the WFA Media Committee, the WFA Global Communications Procurement Group (COMPAG) and the WFA Digital Network, which bring together global marketers and media directors, marketing sourcing and interactive marketing communications specialists. The WFA seeks to increase its involvement and presence in fast growing markets of APAC through this new initiative.
The APAC network is open to all members of the WFA (http://wfanet.org/members.cfm ) and will seek to act as a regional voice for marketers to tackle critical media and marketing related issues in order to improve industry practice. As such, the group will work closely with the WFA Asia-Pacific network of national advertiser associations, which includes Australia, China, India, Japan, Malaysia, New Zealand, Pakistan, Philippines and South Korea (http://wfanet.org/members.cfm )
The network will be active immediately, and will initially focus on critical issues such as marketing in a downturn, research and measurement, structuring regional marketing resources and agency remuneration.
Note for editors:
The World Federation of Advertisers (WFA) is the voice of advertisers worldwide representing 90% of global marketing communications expenditures, roughly US$700 billion per annum, through a unique, global network: 55 national advertiser associations on five continents as well as over 50 of the world’s top 100 advertisers. Through the network, WFA represents more than 10,000 businesses operating in a broad spectrum of sectors at national, regional and global levels.
WFA has a dual mission: to champion responsible commercial communications and to facilitate a media environment which stimulates maximum effectiveness of ad spend. More information at http://www.wfanet.org
About Unilever
As one of the world’s biggest consumer product companies, Unilever’s history in China can be traced back to 80 years ago. Unilever re-established itself in Shanghai in 1986, set up its 6th global research center in 2000, and built its own office building in Shanghai as regional headquarter in 2007.
The breadth of Unilever’s involvement in China adds up to about US$1 billion in investment, the introduction of over 100 advanced technologies, creation of 20,000 job opportunities and more than 5000 employees.
Unilever has introduced nearly 20 brands to Chinese consumers, covering home & personal care, and food. The major brands include OMO, Zhonghua, Lux, Pond’s, CLEAR, Hazeline, Lipton, Knorr, and Wall’s.
More information at http://www.unilever.com.cn
