Initiative to Drive Domestic Sales and Improve Margins
SHENZHEN, China, Nov. 17 /PRNewswire-Asia/ -- Winner Medical Group Inc. (NYSE Amex: WWIN; "Winner Medical", or the "Company"), today announced plans to launch its Company-owned PurCotton branded products and to construct sales channels in China.
PurCotton is 100% cotton nonwoven material, for which the Company has its unique patented manufacturing technology. It is comfortable, safe, and healthy, which makes it ideal for medical, health care, and daily home care products. The Company will develop finished functional products made by PurCotton, and plans to launch these products mainly through Company-owned PurCotton concept chain stores.
The high profile chain stores will be located in densely populated commercial and residential communities, with high visibility and foot traffic. Stores will cater such consumers who prefer high-quality products made from Winner Medical’s PurCotton. Each store will contain a broad range of PurCotton branded personal products and healthcare supplies. Stores will be staffed by a total of eight to ten employees running two shifts. The total projected cost to open each initial pilot store will be approximately $80,000 to $100,000, including securing the lease, build-out and inventory stocking. The Company expects to open its first two or three stores in Shenzhen by January 2010. If the operating metrics of the stores show feasibility, the mid-term plan will be to launch the Company’s own stores or joint ventures in several geographic areas to open multiple locations.
Winner Medical has retained an experienced, reputable, and extremely well known consulting firm to implement a marketing strategy for the promotion and sales channels construction of its PurCotton branded product. This firm successfully designed, launched and marketed several famous brand names in China, including Wanglaoji, one of the leading canned drink manufacturers in China, Huiyuan, one of the largest fruit juice manufacturers, and Tasly, a manufacturer of modern TCM, biological medicine, and functional foods.
Jianquan Li, Chairman and Chief Executive Officer of Winner Medical, commented, "We are extremely pleased to announce this initiative which underscores our strategy to significantly grow our domestic China business focused on higher margin PurCotton branded products. We will be the first to market with a concept store specifically focused on offering customers a broad range of disposable, daily use products which will simplify their shopping experience. We will prudently manage this marketing strategy while controlling investment risks through staged store openings."
About Winner Medical:
Winner Medical is a leading manufacturer and the largest exporter by volume in the medical dressing industry in China. Headquartered in Shenzhen, the Company has seven wholly-owned operating subsidiaries and four joint-ventures with over 5,000 employees. The Company engages in the manufacturing, sale, research, and development of medical care products, wound care products, home care products and PurCotton products, a nonwoven fabric made from 100% natural cotton. The products are sold worldwide, with Europe, the United States and Japan serving as the top three markets. The Company currently holds more than sixty patents and patent applications for various products and manufacturing processes and is one of the few Chinese companies licensed by the U.S. Food and Drug Administration (FDA) to ship finished, sterilized products directly to the United States market. To learn more about Winner Medical, please visit Winner Medical’s web site at http://ir.winnermedical.com .
Forward-Looking Statements:
This press release contains certain statements that may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding Winner Medical and its subsidiary companies’ business strategy, plans and objective and statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although Winner Medical believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Winner Medical’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in Winner Medical’s periodic reports that are filed with and available from the Securities and Exchange Commission. All forward-looking statements attributable to Winner Medical or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, Winner Medical does not assume a duty to update these forward-looking statements.
For more information, please contact:
Company:
Peng Zhai
Investor Relations Manager
Winner Medical Group Inc.
Tel: +86-755-2806-6858
+86-755-2813-8888 x691
Email: investors@winnermedical.com
Web: http://ir.winnermedical.com
Investors:
Mr. Matthew Hayden, HC International
Tel: +1-561-245-5155
Email: matt.hayden@hcinternational.net
Web: http://www.hcinternational.net
