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YesStyle and Hong Kong Trade Development Council Partner to Promote Hong Kong Creativity

2014-01-10 15:51 7054

Leading online Asian fashion retailer and HKTDC announce global sales of Hong Kong designer brands

HONG KONG, Jan. 10, 2014 /PRNewswire/ -- Leading online Asian fashion retailer YesStyle and the Hong Kong Trade Development Council (HKTDC) are partnering to sell unique Hong Kong designer products on YesStyle.com and other YesStyle websites. YesStyle is now the first and only authorised global retailer for the HKTDC Design Gallery, a Hong Kong retail outlet featuring the newest and best creations from local designers and brands. YesStyle now offers numerous imaginatively-designed products from Design Gallery, ranging from apparel and fashion accessories to bags, lifestyle items and collectibles. Currently YesStyle features seven Design Gallery brands, with more planned for launch on YesStyle websites in the future.

Boasting two locations in Hong Kong, one in the Hong Kong Convention & Exhibition Centre and one in the Hong Kong International Airport, the HKTDC Design Gallery is a retail venue that showcases products from Hong Kong designers and brands to over 100,000 local and international visitors a month. Through its Trade Enquiry Service, the Design Gallery actively creates business opportunities for Hong Kong companies, connecting them to international buyers and helping them build brand awareness. Currently, Design Gallery offers over 400 home-grown Hong Kong brands offering products from consumer electronics and appliances to gifts, housewares, watches, stationery, jewellery and more.

Established in 2006, YesStyle owns and operates retail website YesStyle.com, as well as regional-targeted websites YesStyle.com.au, YesStyle.co.uk, YesStyle.ca and YesStyle.com.hk. Offering high quality fashion and lifestyle products from South Korea, Japan, Hong Kong, Taiwan and the Chinese mainland, YesStyle represents the best channel for emerging designers in Asia to reach global customers. The company boasts over 1.6 million unique visitors and 12 million pageviews per month from its websites, and has an accumulated base of nearly 400,000 customers worldwide. YesStyle finds particular success in the west; over 60% of its revenue comes from North America, and in 2012, the company was listed as #294 on Internet Retailer's Top 500 Largest Retail Websites in the US ranking.

The first Design Gallery brands to be carried by YesStyle are notable for their colour, creativity and environmental concerns. Adamo 3D Bag Original designs purses in colourful motifs such as animals, flowers, gingerbread men and more. Bag brand "as it is" offers purses, wallets and bags featuring eye-catching animal prints. Ecuo Concepts melds design and an exceptional environmental stance with its unusual lifestyle products made from biodegradable materials. Bolt Concepts designs striking clothing emphasizing bold colours and cultural prints. KidoKare puts children first with their line of safe and ergonomic babies and kids products. Digit-Band offers playful variations on watches, bow-ties, belts and bags, all constructed of waterproof silicon in a variety of bright primary colours. Qee presents the creations of designer toy company Toy2R in a variety of sizes and designs, from cute and whimsical to abstract and edgy.

Hong Kong Trade Development Council Assistant Executive Director Raymond Yip took great pleasure in the new partnership. "Design Gallery is dedicated to promote the creativity and product excellence of Hong Kong designers," said Yip. "YesStyle's perfect online platform allows us to bring the best local designs to customers all over the globe."

YesStyle founder and CEO Joshua Lau also showed his enthusiasm for the partnership. Stated Lau: "YesStyle and the HKTDC Design Gallery share a similar mission in bringing the work of new designers and brands from Hong Kong to international customers. Design Gallery's innovative and unique products are an exciting addition to YesStyle's fashion and lifestyle selection, and we hope to add many more of their brands to our websites in the future."

YesStyle offers sales for all the HKTDC Design Gallery brands on its flagship website YesStyle.com, as well as regional websites YesStyle.com.au, YesStyle.co.uk, YesStyle.ca and YesStyle.com.hk.

Source: YesStyle
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