40 journalists from around the world visited Yingli Green Energy for international press tour
BAODING, China, March 23 /PRNewswire-Asia/ -- Yingli Green Energy Holding Company Limited (NYSE: YGE) ("Yingli Green Energy" or the "Company"), a leading solar energy company and one of the world's largest vertically integrated photovoltaic manufacturers, which holds the brand "Yingli Solar," today announced it hosted a group of more than 40 journalists from Germany, Spain, Italy, France, the United States and China at its corporate headquarters in Baoding from March 22 to 23. The tour marked the beginning of a series of global strategic marketing and communications projects Yingli Green Energy is undertaking following the announcement of its global sponsorship of the 2010 FIFA World Cup(TM) in South Africa.
During the two-day press tour, global media representatives visited Yingli Green Energy's manufacturing facilities, including the in-house polysilicon plant, Fine Silicon, and experienced one of the world's first solar powered five-star hotels, Power Valley Jinjiang International Hotel. They also engaged in in-depth discussions with Yingli Green Energy's management team, which provided them with insight into the solar industry, the Company's 12-year history and long-term strategy, industry-leading technology and production facilities, global marketing network, unique corporate culture and strong sense of social responsibility.
In addition, the press heard from several renewable energy industry players, including one of the Company's largest US-based customers, SunDurance Energy. SunDurance's CEO, Al Bucknam, provided insight into a recent 10-megawatt supply agreement, resulting in the naming of Yingli Green Energy Americas as SunDurance's "2009 Most Valuable Partner." The honor was marked with an award presentation from Mr. Bucknam to Chairman and CEO of Yingli Green Energy, Mr. Liansheng Miao.
"As a leading solar energy company, Yingli Green Energy aspires to drive technological innovation and reduce the cost of PV power, with the goal of making solar power a sustainable, economic and clean energy that benefits mankind for generations to come," said Mr. Liansheng Miao during one of the break-out sessions. "We're pleased to welcome the press to this significant event in Baoding and to showcase our innovation and customer appreciation first-hand."
Following the press tour, a reporter with 21st Century Business Herald, commented, "I was deeply impressed during the two-day visit. Yingli Green Energy is clearly a leader in the solar energy industry. Its advanced technology, international management practice, active corporate culture, and emphasis on social responsibility allow Yingli Green Energy to stand out in the renewable energy space."
During the press tour, Yingli Green Energy also unveiled its corporate mascot, "Yingying." Yingying will bring the "Power the Game - Power Your Life" campaign to the FIFA World Cup(TM) stadiums in South Africa, helping to make the vision of a green FIFA World Cup(TM) a reality.
Mr. Liansheng Miao further remarked, "As the first renewable energy company to sponsor the 2010 FIFA World Cup(TM), we hope to serve as a bridge to help people understand the potentials of renewable energy and the importance of environmental protection. By fulfilling this social responsibility, we look forward to increasing awareness of our brand and philosophy as well."
About Yingli Green Energy
Yingli Green Energy Holding Company Limited (NYSE: YGE), which holds the brand Yingli Solar, is a leading solar energy company and one of the world's largest vertically integrated photovoltaic manufacturers. Yingli Green Energy's manufacturing covers the entire photovoltaic value chain, from the production of polysilicon through ingot casting and wafering, to solar cell production and module assembly. As of today, Yingli Green Energy maintains a balanced production capacity of over 600 MW per year. Two capacity expansion projects of 300 MW and 100 MW are under construction in Baoding and Hainan, respectively, and are expected to bring Yingli Green Energy's total production capacity to 1 GW by the end of 2010. Yingli Green Energy distributes its photovoltaic modules to a wide range of markets, including Germany, Spain, Italy, Greece, France, South Korea, China and the United States. Headquartered in Baoding, China, Yingli Green Energy has more than 6,000 employees and more than 10 subsidiaries and branch offices worldwide. Yingli Green Energy is an official sponsor of the 2010 FIFA World Cup (TM) in South Africa and is proud to be the first renewable energy and first Chinese sponsor in World Cup's history. Yingli Green Energy is publicly listed on the New York Stock Exchange (NYSE: YGE). For more information, please visit http://www.yinglisolar.com .
For further information, please contact:
Yingli Green Energy
In China:
Qing Miao
Director, Investor Relations
Yingli Green Energy Holding Company Limited
Tel: +86-312-3100502
Email: ir@yinglisolar.com
In the Americas:
Judy Tzeng Lee
Director of Corporate Development
Yingli Green Energy Holding Company Limited
Phone: +1-510-847-3920
Email: pr@yinglisolar.com
In Europe:
Rebecca Jarschel
Brand Manager
Yingli Green Energy Europe GmbH
Tel: +49-89-540303412
Email: rebecca.jarschel@ygee.eu
Fleishman-Hillard International Communications, China:
Li Fei / Bridget Wang
Tel: +86-10-5869-1666 x2115 / x2102
Email: fei.li@fleishman.com / bridget.wang@fleishman.com
