Yosen Group Announces the Grand Opening of the First O2O Flagship Store in Hangzhou

YIWU, China, May 17, 2016 /PRNewswire/ -- Yosen Lamapai Hangzhou Flagship Store, also known as "Yosen Lamapai cross-border O2O ("Online to Offline") Experience Store" as announced late last year, just had its grand opening in Hangzhou Binjiang. Zhejiang Yosen Lamapai E-Commerce Co., Ltd. ("Yosen Lamapai") was established last year by Yosen Group, Inc. (stock symbol: YOSN) ("Yosen", or "the Company") to build a leading B2C+O2O global shopping platform following the company's strategy of "providing one-stop services to the cross border trade while allowing consumers the joy of shopping globally without stepping outside of the border".

Yosen Lamapai's first imported goods O2O experience store is located at B2 of Star City, Star Avenue Phase II, occupying 1,845 square meters (approximately 20,000 square feet). It consists of two areas: one as the imported products supermarket (8000 SKU of global quality products from over 50 countries, covering 90% of the business area) and the other for dining and services. The store carries frozen and live seafood, fruits and vegetables, nutraceuticals, alcohol, beverages, snack food, maternity and baby products, consumer electronics and appliances, women supplies, cosmetics, clothing and accessories.

This flagship experience store is taking a leading position in the domestic market. It not only provides a comfortable shopping environment for imported goods at reasonable prices, but also brings in a food court to enhance the "Integration of Consumption" experience. Because of the strong supply chain relationships that Yosen enjoys with its partners, the prices here are generally lower than those in other stores. The store is expected to bring RMB 150,000 (approximately USD 25,000) in daily sales with a 30% gross margin, and RMB 55 million (approximately USD 9 million) in annual sales.

Mr. Yueyong Liu, Director of Union Developing Group, commented, "We are very happy to have Yosen Lamapai here in Star Avenue. Yosen Lamapai represents an advanced business philosophy and has a strong operating team, which are a perfect fit to the modern shopping mall concept and requirements. Its offline experience feature fills the blank for Star Avenue, and supplements exactly our business development needs. I believe this experience store will bring more joy and convenience to our customers."

Mr. Zhenggang Wang, CEO of Yosen Group, commented, "Yosen Lamapai is committed to introducing modern living concepts to Chinese consumers and building a direct sale platform for international brands. Hangzhou Binjiang has evolved into Hangzhou's first high-tech industry innovation base. It has 5,000 enterprises such as Alibaba and NetEase. We believe Yosen Lamapai's first O2O experience store and its 'shopping globally without stepping outside of the boarder' model will become the new trend for Binjiang people."

About Yosen Group, Inc.

Yosen Group, Inc. ("Yosen Group", or "Yosen") was founded in Yiwu City, Zhejiang Province, in 1997. Yosen Group, through its corporate headquarters in China and its wholly-owned U.S. subsidiary, is committed to building cross-border sales channels for bringing the world's best consumer products to China and, simultaneously, introducing China's most competitive products to the overseas markets. Yosen Group is China Commodity City Group's exclusive partner in the Greater New York area. The Company operates under the "Yosen" and "Yong Xin" brand names.

For more information, visit http://www.yosn.com/.

Safe Harbor Statement

Certain statements in this press release, constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include, without limitation, statements regarding the Company's future performance. The Company has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the periodic reports that are filed with the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. The Company undertakes no duty to update these forward-looking statements except as required by law.

For more information, please contact:

Xiaochun Yang
Tel: +86-571-2888-8036
Email: ceo@yosn.com

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