Zhongpin Celebrates Third Anniversary on NASDAQ by Ringing the Opening Bell on January 11, 2011

CHANGGE and BEIJING, China, Jan. 4, 2011 /PRNewswire-Asia-FirstCall/ -- Zhongpin Inc. ("Zhongpin", Nasdaq: HOGS), a leading meat and food processing company in the People's Republic of China, today announced that the Company's Chairman and other representatives will celebrate Zhongpin's third year on the NASDAQ Global Select Market by presiding over the opening bell ceremony on Tuesday, January 11, 2011, at the NASDAQ MarketSite located in New York's Time Square.

Zhongpin's Chairman and Chief Executive Officer, Mr. Xianfu Zhu, will be joined by members of the management team that will include Mr. Baoke Ben, Vice President and Board Director, Mr. Warren Wang, Chief Financial Officer, Mr. Sterling Song, Investor Relations Manager, and Ms. Vivien Sun, Assistant to the Board of Directors.

The opening bell ceremony will be broadcast on national business television at 9:30 a.m. EST and will be webcast live on NASDAQ's website and shown on the NASDAQ MarketSite Tower on Broadway at W. 43rd Street in Times Square. The live webcast will be available at http://www.nasdaq.com/about/marketsitetowervideo.asx .

Mr. Xianfu Zhu said, "We believe our strategy, business model and aggressive capital investments to support our market and operating expansions continue to be effective in creating long-term value for our shareholders. We remain dedicated to doing everything possible -- using the world's most advanced technologies and processes -- to deliver new product innovations that will be desired by China's citizens, to deliver food at the highest standards of product quality and safety to every customer, and to deliver strong long-term returns to our shareholders.

"Our listing on NASDAQ has played an important role in financing our growth and success. We are very grateful for the good and continuing relationships we have with our investors."

About Zhongpin

Zhongpin Inc. is a meat and food processing company that specializes in pork and pork products, vegetables, and fruits in China. Its distribution network in China covers 20 provinces plus Beijing, Shanghai, Tianjin, and Chongqing and includes more than 3,285 retail outlets. Zhongpin's export markets include the European Union, Russia, Hong Kong, South Africa, and Southeast Asia. For more information about Zhongpin, please visit Zhongpin's website at http://www.zpfood.com.

Safe harbor statement

Certain statements in this news release may include forward-looking statements made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Zhongpin has based its forward-looking statements largely on its current expectations and projections about future events and trends that it believes may affect its business strategy, results of operations, financial condition, and financing needs.

These projections involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, which may include but are not limited to such factors as downturns in the Chinese economy, unanticipated changes in product demand, interruptions in the supply of live pigs and or raw pork, poor performance of the retail distribution network, delivery delays, freezer facility malfunctions, Zhongpin's ability to build and commence new production facilities according to intended timelines, the ability to prepare Zhongpin for growth, the ability to predict Zhongpin's future financial performance and financing ability, changes in regulations, and other information detailed in Zhongpin's filings with the United States Securities and Exchange Commission. These filings are available from www.sec.gov or from Zhongpin's website at www.zpfood.com.

You are urged to consider these factors carefully in evaluating Zhongpin's forward-looking statements and are cautioned not to place undue reliance on those forward-looking statements, which are qualified in their entirety by this cautionary statement. All information provided in this news release is as of the date of this release. Zhongpin does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required by law.