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/C O R R E C T I O N -- Adknowledge Asia Pacific/

Adknowledge Asia Pacific
2015-11-13 19:05 2564

In the news release, "Adknowledge Asia Achieves More Than Double Instagram Engagement Results Through Renowned European Cosmetic Brand in Korea", issued Nov. 12, 2015 by Adknowledge Asia Pacific over PR Newswire, we are advised by the client that, the second last sentence of the boilerplate of Mable should be updated to "This campaign is the first Instagram campaign that Mable has run through AdParlor." The complete, corrected release follows:

Adknowledge Asia Achieves More Than Double Instagram Engagement Results Through Renowned European Cosmetic Brand in Korea

SEOUL, South Korea, Nov. 13, 2015 /PRNewswire/ --

  • This is the first Instagram ad-campaign for a major European cosmetic company in South Korea, targeting female consumers aged 18-42 
  • Over 1.1 million consumers have been exposed to the ad since launching the campaign in early October
  • High consumer engagement with the campaign click-through rate (CTR) at 0.78%, nearly double of the healthy and beauty industry average.

A major European cosmetic company has delved into Instagram advertising in South Korea with a highly targeted campaign that is already producing industry-leading results.

Spearheaded by Adknowledge's new AdParlor software, the two-week Instagram campaign targeted female's aged 18-42 and resulted in ad visibility of 189% over the expected results at 1.1 million to-date.

The overall campaign click through rate (CTR) of 0.78% exceeded the expected results and is significantly higher than the average health and beauty industry standard at 0.4%. The KPI achieved was exceeded, sitting at 100% before the campaign ended.

Jong Min Kim, our Country Director of Adknowledge Asia - Korea said, "We are happy to support the first Instagram campaign with MABLE with great results. Now we see many brand advertisers in the Korean market looking for advertising opportunities on Instagram combined with Facebook, that actually helps them reach out to a more fashionable, trendy, and young audience."

The campaign objective was to gain a wider Instagram following and to build a relationship with younger consumers and brand ambassadors. When compared to other social campaigns, they found a significantly higher participation rate and a substantial performance increase.

The campaign was run through AdParlor by MABLE, a Korean media company which concentrates on social media planning for both Facebook and Instagram.

Seong Bok Ji, Team Head of New Media Business Development, MABLE, quoted: " Our client already has many products that Instagram users love to share, but by better utilising the visual aspects of the products, we aimed to target and engage with a wider audience of younger Instagram users. This ad campaign has successfully driven this objective and will help us to maintain followers and build relationships with them through Instagram in the long-term." 

The new AdParlor software extension, created by Adknowledge, allows brands and agencies to place advertisements on Instagram, Facebook, YouTube and Twitter from a single, integrated platform, producing key insights for improved targeting and campaign efficiency.

Instagram advertising has been a hotly discussed topic over the past couple of months with the results being top of mind for both brands and researchers. This campaign will help to shape the path of Instagram advertising and its results across Asia. The AdParlor integration of Instagram provides advertisers a new and more effective way to connect with customers across popular social networking platforms.

Currently, AdParlor is unrivalled by any other company worldwide in its ability to help brands and agencies develop, launch, manage, optimise and analyse Instagram campaigns together with other social media platforms on Facebook, Twitter and YouTube.

About AdParlor

AdParlor is the largest social video platform that enables brands and marketers to plan, execute and optimise their social video and social media campaigns on Facebook, YouTube, Twitter and Instagram. AdParlor delivers measurable results on a large scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare and Starcom. For more information, please visit adparlor.com.

About Adknowledge Asia

Adknowledge is a digital advertising technology company specialising in using diverse sources of data to place ads via digital video, social media, apps and mobile. With nearly 150 employees located in APAC, Adknowledge Asia works with the most ambitious and innovative advertisers to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis, targeting algorithms, campaign optimisation and preferred relationships with major social media networks. Adknowledge Asia also offers brand-safe, consumer-friendly ways to monetise telecom data. To learn more, please visit AdknowledgeAsia.com.

About Mable

Mable is a Korean media rep company concentrating on social media planning through Facebook and Instagram. Mable has made a strategic partnership with Adparlor to deploy their knowledge of Korean media planning for better performance. This campaign is the first Instagram campaign that Mable has run through AdParlor. To learn more, please visit Mable-inc.com

For more information or interview requests, please contact:

Sarah Lee
Strategic Account Manager
Acknowledge Asia Pacific
02-2190-3826 
slee@adknowledgeasia.com

Logo - http://photos.prnasia.com/prnh/20151030/8521507335

Source: Adknowledge Asia Pacific
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